Anny Blatt.
This name probably doesn't mean much to you.
Unless we tell you about the mohair sweaters that Anne Sinclair wore on the set of "7 sur 7", in the 1980s. At the same time, the top-model Linda Evangelista posed in one of the catalog edited by this house of luxury wools and knits.
Gainsbourg produced his advertising spot, whispering, in voiceover and to the melody of the little navy sweater, "
create your seduction, Anny Blatt wool
".
This is to say the notoriety of this brand.
Created in 1933 by a 23-year-old young woman, it was originally an haute couture label located on rue du Faubourg Saint-Honoré, in Paris, and renowned for its elegant woolen pieces, before becoming the benchmark. ball for knitting enthusiasts.
Since then times have changed.
Needles and crochet joined the antiques department and, with them, Anny Blatt's little yarns.
On the verge of bankruptcy, the company was taken over by Marion Carrette in January
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