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Ynet: In sports, they are reducing, and the site is investing millions in an image campaign

From what is happening in Rishon LeZion: The merger between Ynet Sport and the ONE website has begun to take its toll, with cuts and reductions in the sports department.

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David Wertheim and Alon Naim

Wednesday, 01 December 2021, 11:23 Updated: 12:10

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(Photo: Reuven Castro)

Investing in a campaign is not accidental: the site has undergone quite a few changes and upheavals in the last two years

The merger between Ynet Sport and the ONE website has begun to take its toll, with cuts and reductions in the sports department. Walla! Brenze learned that letters of dismissal were distributed this week to three editors, including a reporter and two editors. Further internal changes were also announced with the transfer of two more editors to the field of economics and news, and it is estimated that further cuts in the department are expected in the future.

As you may recall, in early October, a move was announced to unite Sport One and Ynet Sports, in favor of organizational efficiency, in parallel with the unification of systems between the printed newspaper and the website. During the last two months, it has been noticed that most of the content on Ynet Sport is based on items on the ONE website, and very few articles have been uploaded by the system.

In 2017, the Yedioth Ahronoth group controlled by Noni Mozes acquired control of Van Moudi Milner and Gil Mankin in a deal that is estimated at tens of millions of shekels.

Meanwhile, this week it was reported in Globes that for the first time, the Ynet website will soon be launched in the campaign.

This is a large-scale process that includes television advertising, which has been entrusted to the Manch advertising agency, and is valued at millions of shekels.

According to the publication, the main message of the campaign will be the war on Pike News and the need to report truth, under the slogan "First of all truth".

In this context, it should be noted that Eitan Globes itself launched a campaign about a year ago under a similar message, with the slogan "words have value".

The investment in the campaign is not accidental: the site has undergone quite a few changes and upheavals in the last two years, including the transfer of CEO Avi Ben Tal to the network, a wave of departures that culminated in the transition of veteran criminal reporter Eli Senor to News 13. Noni Moses for bribery.

Ynet has not yet responded.

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