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Consumer vouchers | Hong Kong 01 and Lingnan survey 7 adults are most willing to pay for shopping in the super market

2021-12-02T04:36:29.189Z


The expiry date of the first batch of received coupons expires at the end of this month, and most of the citizens have used up the 5,000 yuan coupons. The Hong Kong Institute of Business Studies of Lingnan University and "Hong Kong 01" conducted a joint survey and found that more than 70% of the citizens used consumer vouchers for


The expiry date of the first batch of received coupons expires at the end of this month, and most of the citizens have used up the 5,000 yuan coupons.

The Hong Kong Institute of Business Studies of Lingnan University and the "Hong Kong 01" conducted a joint survey and found that more than 70% of the public used consumer vouchers for supermarkets, followed by snack shops.

In addition to food and beverages, how do people use consumer vouchers?


First look at the most popular consumer choice ▼▼▼

The survey was conducted from October 11 to October 20, that is, after the distribution of the second vouchers, a questionnaire was published on the "Hong Kong 01" website and mobile app, interviewed with Hong Kong citizens 18 years of age or above, and a total of 7,216 valid copies were collected Questionnaire.

70% of the respondents are between 26 and 55 years old, and nearly 90% have all used up their coupons.

In the survey, 36% and 35% of the respondents used Alipay and Octopus, 23% used WeChat Pay, and 5% used Photo & Live Rewards.

Respondents mainly consume catering, daily necessities and food, which are consistent with the above-mentioned super markets and retail stores.

The report pointed out that this reflects that consumer vouchers have effectively driven the revenue of some industries, but have limited effects on industries that are severely affected by the epidemic, such as hotels and tourism. It is recommended that the government can issue consumer vouchers for specific industries in the future.

In terms of large-scale consumption, the largest number of respondents buying electrical and electronic products, more than 30%.

Followed by tourism and hotels, as well as clothing, shoes and hats.

The survey also pointed out that the proportion of people aged 18 to 35 who spend large amounts of money is more than 10% higher than that of people aged 46 or above.

When spending large sums of money, many citizens are willing to pay extra money to purchase products together with consumer coupons.

The survey found that more than 40% of the interviewees had discounted spending. Among them, those with a monthly salary of 40,000 to 70,000 yuan had the highest willingness to post money, followed by 10,000 to 20,000 yuan.

In addition to income, people aged 18 to 25 spent 44% of the discounted money consumption, which is the highest among all age groups, indicating that higher-income and younger citizens have a higher chance of spending more.

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Source: hk1

All news articles on 2021-12-02

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