By Serena Tibaldi (La Repubblica)
Born in the Bronx 82 years ago, Ralph Lauren, real name Ralph Lifschitz, started out as a tie designer and today has established himself as one of the fashion moguls (the brand has achieved a sales of $ 1.5 billion in the second quarter of 2021).
He was the first stylist to create a lifestyle, not just a style, and he did it so well that his vision today coincides with the American dream: denim for weekends in the countryside, suits for the city, rustic luxury for the Hamptons and gowns a la
Gatsby the Great
.
Read also Ralph Lauren, half a century of timeless creations
His new boutique in Milan, fitted out like a private house, perfectly illustrates his approach, which has forever marked the history of fashion.
His second son, David, 50, knows all about it.
Married to Lauren Bush (granddaughter of George Bush) and father of three, he is the vice president and Chief Branding and Innovation Officer of the brand.
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