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Arthus Bertrand, gold and silver medals

2021-12-03T06:25:20.667Z

The French specialist in decorative badges, with two factories in Saumur and Palaiseau, is riding the wave of symbolic jewelry and relying on its bicentennial history.



"Everything must change so that nothing changes."

The famous phrase of Tancrède in

Le Guépard

could serve as a summary of the strategy deployed for three years by the owners of Arthus Bertrand, the Guerrand family (Hermès) who first held 40% of the capital of the company then, in 2017, finally bought back 100% of the shares from the founding family. The new boutique at the bottom of the rue Bonaparte, in Paris, with its bird's eye view of the Saint-Germain-des-Prés church and the old historic address of the brand located opposite (taken over by Louis Vuitton), illustrious of 'elsewhere well this'

change in continuity

".

The good families of the left bank can always provide there with baptism medals, signet rings to their arms, as well as engagement rings.

It is there also that they come to seek the insignia of decoration, like the Legion of honor.

And yet, in the beautiful wooden display cases (custom designed and which seem to have

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Source: lefigaro

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