Compete against 99 other players in Battle Royale mode and in style.
The famous mobile game "PlayerUnknown's Battlegrounds", "PUBG" for its tens of millions of aficionados, offers from this Monday evening the possibility of acquiring clothes and accessories inspired by the ballet "The Nutcracker" for their avatar.
Designer of Middle Eastern princess dresses, Julien Fournié drew on his imagination to design colorful haute couture outfits and "fulfill the dream of being a consultant on looks in video games which are the future of communication".
"Video game designers know how to make avatars and" skins "but it is not their job to make a piece of clothing," he says.
After five months of development and discussions with the teams of the publisher Tencent, the outfits took shape thanks to 3D modeling and a concern for details such as the lighting of the fabrics or the folds.
Male and female avatars will also be able to opt for female or male attire without distinction.
Monetization in mind
The Chinese publisher continues its strategy of monetizing options for the tens of millions of players of this free mobile game.
"But allying with a fashion house is a bet for them with a big investment in R&D", recalls the French designer, who made all his sketches on iPad Pro.
The approach is not unprecedented in terms of form.
Balenciaga had already made in September a foray into the very popular competing video game "Fortnite" by offering clothing and sneakers to more than 250 million players.
Gucci had ventured into the simulation game "The Sims" and the video game platform Roblox.
But this paid partnership “is not like that of other brands, which need this to attract younger customers to their stores.
We do not sell derivative products either, ”retorts the haute couture designer.
This fashion's foray into virtual worlds could well foreshadow larger investments in metaverse.
