For once, this large 300 m2 advertising tarpaulin should not raise any protests.
Placed until January 30, 2022 in front of the building at 79, rue des Gravilliers, in Paris (3rd), this is not a trivial advertisement for a mobile phone.
On three quarters of the surface is the large and beautiful portrait of a girl, painted by the artist Philippe Pasqua.
Lying down, a little melancholy, she seems lost in her thoughts as a 4 year old child.
Next to it is the Médecins sans frontières logo and a large QR Code.
Although located at a height, the latter works without hindrance with a smartphone and refers to the association's platform.
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Philippe Pasqua, painting and pretending
The latter is celebrating its 50th anniversary this year and has decided to shift its approach to reach donors, without whom it can do nothing.
“The French are both generous and in great demand,”
explains Thierry Allafort-Duverger, general manager of MSF France.
We said to ourselves that calling on an artist would allow us to stay
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