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"WE ART MSF", when art comes to the aid of the poor and the sick

2021-12-06T14:40:54.654Z


Médecins sans frontières asked the artist Philippe Pasqua for his donation campaign. In Paris, a tarpaulin adorned with the portrait of her daughter and a QR Code is used to raise funds.


For once, this large 300 m2 advertising tarpaulin should not raise any protests.

Placed until January 30, 2022 in front of the building at 79, rue des Gravilliers, in Paris (3rd), this is not a trivial advertisement for a mobile phone.

On three quarters of the surface is the large and beautiful portrait of a girl, painted by the artist Philippe Pasqua.

Lying down, a little melancholy, she seems lost in her thoughts as a 4 year old child.

Next to it is the Médecins sans frontières logo and a large QR Code.

Although located at a height, the latter works without hindrance with a smartphone and refers to the association's platform.

See also

Philippe Pasqua, painting and pretending

The latter is celebrating its 50th anniversary this year and has decided to shift its approach to reach donors, without whom it can do nothing.

“The French are both generous and in great demand,”

explains Thierry Allafort-Duverger, general manager of MSF France.

We said to ourselves that calling on an artist would allow us to stay

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Source: lefigaro

All news articles on 2021-12-06

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