The discussion around the issue of Photoshop: yes or no and to what extent?
Refuses to get off the headlines, and this time at the center of the beautiful model Shavit Wiesel in the campaign photos for Razili.
The company chose this time not to use Photoshop, and in a rather unusual move even removed the veins in the legs.
Have you ever noticed that even though we all have veins in our legs, more or less prominent, you will never see them in fashion brand campaigns?
Wiesel without retouching, Photo: Shay Franco
The reason is that they tend to disappear there before the campaign goes on the air of the world.
So it should be noted favorably any company that puts on its banner a goal of eliminating the lies from the photos.
We will also note that this campaign has no Photoshop at all, neither in colors nor retouches.
Were we wrong?
Fixed!
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