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Hispanics do not identify with the term 'latinx', reveals a new survey

2021-12-07T13:47:47.401Z


Only 2% prefer the term and up to 40% of Latinos feel offended by it, used as an alternative to indicate a neutral gender. This is the term that most prefer.


By Carmen Sesin -

NBC News

A new poll among Hispanic voters finds that the term Latinx does not resonate with them and

40% say that the use of the word annoys or even offends them. 

The poll was conducted in mid-November by Bendixen & Amandi International, a Democratic company that specializes in Latino audiences. 

30% of Hispanic voters, of which 24% define themselves as Democrats and 43% as Republicans, are less likely to support a politician or political organization that uses the word.


A man waits to cast his vote at George Marshall High School on Election Day in Falls Church, Virginia, on November 2, 2021. Andrew Caballero-Reynolds / AFP via Getty Images

"The figures suggest that the use of this term may be counterproductive, rather than productive, because only 2% of Hispanic voters nationwide adopt the term," said Fernand Amandi, director of the company, who has worked in several national and presidential campaigns.

The term Latinx was created as a gender neutral alternative to Latino or Latina.

In recent years it has gained traction among politicians, academics and businesses in English and is more common among younger and more progressive people, but it is not widely used in the community, according to the Pew Research Center.

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About 57% of the voters surveyed said they are not bothered by the word.

When broken down by party affiliation, 60% of those who identify as Democrats said they are not uncomfortable with Latinx, while 43% of Republicans think the same. 

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But Amandi says that "up to 40% say that this term annoys or offends them, which in my opinion suggests that the potential costs outweigh the benefits."

Among political candidates or elected officials, the word is used primarily by Democrats both in the mail they send to potential voters and on social media and even in their speeches.

The term is also used by more progressive and center-left political organizations.

"I think you have to be careful when it comes to saying that this is the compelling reason why Republicans are moving forward,"

added Amandi.

"But what I think the data makes clear is that this is not helping Democrats potentially maximize this critical block of votes for them, and their electoral chances."

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The majority of voters - 68% - assured that "Hispanic" is the term that comes closest to describing their ethnic origin.

About 21% chose the term "Latino" and only 2% said that "Latinx" best describes them.

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Even when broken down by age group, the majority of respondents said they preferred "Hispanic."

The word was the most favored among those born in the United States, with 71% compared to 61% of those born in another country.

About 33% of foreign-born respondents prefer "Latino."

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Other polls conducted in the past have yielded similar results on the term "latinx."

A Pew Research Center survey conducted in August 2020 revealed that

approximately one in four Hispanics had heard of the term and that 3% used it.

The new poll was conducted among 800 registered Latino voters in the US and the interviews were conducted in both English and Spanish.

The margin of error is 3.46%.


Source: telemundo

All news articles on 2021-12-07

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