While inflation is now part of the daily life of the French with in particular a rise in consumer prices of 2.8% over the last twelve months, 4 in 10 French believe they lack the money to live satisfactorily.
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Consequently, according to the second edition of the Observatory of the meaning of money * produced by Vivavoice for Crédit Coopératif, more than 62% of French people believe that earning more is an important objective. "
This objective is linked to a feeling of lack more than a specific relationship to money,
" says the study with 89% of French people who perceive money above all as a means of protection.
However, more than 4 in 10 French people (41%) still consider money as a lever to change the world.
A more pronounced opinion among young people: 56% for 18-24 year olds and 53% for 25-34 year olds.
“
Money is gradually moving from a simple means of consumption to a lever for action to change society.
The French feel concerned by this change in the use of money, ”
highlights the study.
In this sense, 74% of respondents go so far as to estimate that their commitments could have an impact on the choice of their everyday consumer products.
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In addition, it also emerges from this study that the French have more and more facilities to talk about money.
Indeed, for 40% of French people, money is often discussed with their relatives.
A subject that is more often mentioned among young people since they are 56% of 18-24 year olds and 59% of 25-35 year olds to talk about it.
* Interviews conducted online from October 1 to October 15, 2021 with a sample of 1,030 people, representative of the population living in Metropolitan France aged 16 and over. Representativeness ensured by the quota method applied to the following criteria: sex, age, profession, region and category of agglomeration.