Latakia-SANA
With its new launch, the General Company for Metallurgical Industries “Barada” consolidates its strong presence in the Syrian markets through the diversity of its production and its high quality, as its halls in Lattakia Governorate witnessed a great turnout by citizens.
During a tour of the SANA correspondents to the company’s halls, the director of Barada Hall in Lattakia, Nawal Ali, reviewed the company’s three products of refrigerators, in their three sizes: 16 feet - 22 feet - 24 feet, with modern features, in addition to launching new products such as carpet cleaners, fans, ovens, electric heaters, digital washing machines and gas heaters, noting that there is a great demand from Citizens on these products.
Ali explained that there is a special section for the maintenance of all products within the company’s branch center, in addition to the provision of a quick service for home repair in all regions of the governorate. The company is sold in the Amran branch in Lattakia, and it will also be sold in the Syrian trade halls in the Apamea complex.
For his part, Muhammad Saleh, head of the Barada showroom center in Jableh, confirmed in a similar statement that the products offered in Jableh showroom include refrigerators of different sizes, vacuum cleaners, gas and electric heaters, and fans at prices lower than those in the private sector by about 15 percent, with maintenance service and a one-year warranty, pointing out that The great demand for these products is due to the high quality and competitive prices.
A number of citizens, “Ahmed Saleh from Lattakia, Falak Haider and Bassam Ajamieh from Jableh,” expressed their confidence in Barada Company’s products, which have a good reputation among Syrians with the quality of their production, modern specifications and competitive prices, in addition to the availability of a maintenance center for any product malfunction at a lower cost also than the market, expressing their Their hope is to open the door to installment sales for citizens, especially the low-income segment, so that they can purchase their needs from the products of the National Company.
Engineer Ali Abbas, the company's general manager, said in a statement to SANA Economic Bulletin that the development of the company's performance in terms of production, marketing and sales came as a result of an action plan to return Barada products to the market based on its deep experience in these industries and the great confidence of the consumer throughout its long history, noting that the plan includes Expanding the horizontal spread of the company’s halls from Damascus and its countryside, Sweida and Lattakia, and work is underway to open a branch for the company in Aleppo and then the rest of the provinces in the coming period.
Abbas pointed out that the company will enter, in the next few days, new products to the market, such as water coolers and office coolers, in addition to the list of its existing products, such as refrigerators, digital washing machines, ovens, vacuum cleaners and electric heaters, indicating that the value of its sales since the sixth month of this year to date amounted to 1.3 billion pound.