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Business creators under ecological pressure

2021-12-08T16:41:32.984Z


The SME Online fair and “Le Figaro entrepreneurs” are organizing a conference on the climate issue for small businesses.


In October, at the latest INSEE score, 838,000 companies had been created since the start of the year.

Or, to the nearest 10,000, almost as much, in 10 months, as over the whole of 2020, which was already a historic vintage.

Will the million new businesses be reached in 2021?

To support this movement, the SME Online fair, in partnership with

Le Figaro entrepreneurs

, is organizing a live day of conferences for candidate entrepreneurs this Thursday, December 9.

Legal pressure

On the program: build your creation project, market study and business plan, choose the status of your activity and the appropriate social protection, take your first steps in digital, find your first customers, be supported to accelerate your success.

The day ends with the round table "It's decided, I'm going green!"

on taking ecology into account, which is now inevitable for all young companies.

On the one hand, there is legal pressure with regulations that impose measures in favor of the environment.

On the other hand, there is pressure from customers - whether they are individual consumers for consumer products and services or businesses for B2B activities.

Voluntarist approach

“Likewise, we must put digital at the root of the company, we must include ecology in the economic model from the start,

underlines Alain Bosetti, founder and president of the SME Online fair.

When you make your business plan, you have to determine what the additional cost will be and how you can pass it on: either on prices or by reducing costs.

The entrepreneur must too, from the outset.

"

For the most convinced entrepreneurs, this constraint may result from a proactive approach, or even from a militant conviction.

"When you run a very small business, you may be tempted to say to yourself that it's more up to large companies to make an effort,"

adds Alain Bosetti.

But if 4.5 million small businesses are virtuous on the issue of ecology, this gives greater weight to the fight against global warming. ”

The ecological dimension is all the more taken into account by business creators who are 35 years old on average.

Young people therefore more sensitive to environmental issues.

Source: lefigaro

All news articles on 2021-12-08

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