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With the face to Tehran: It's time to oblige KVLM to invest in original productions - Walla! Brenze

2021-12-09T12:09:04.026Z


It's time to dump her and move on With the face to Tehran: It's time to oblige KVLM to invest in original productions The lack of regulation threatens to exterminate the Israeli television market. The current political situation creates a golden opportunity to secure the future of local art. The CEO of the Players 'and Actresses' Association warns of the collapse of the industry under the global streaming giants. Guest column Av


With the face to Tehran: It's time to oblige KVLM to invest in original productions

The lack of regulation threatens to exterminate the Israeli television market.

The current political situation creates a golden opportunity to secure the future of local art.

The CEO of the Players 'and Actresses' Association warns of the collapse of the industry under the global streaming giants. Guest column

Avi Ben Hillel

08/12/2021

Wednesday, 08 December 2021, 13:29 Updated: 13:39

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International companies such as Netflix send their senior executives to Israel in an attempt to thwart any kind of regulation on them, including the obligation to invest in Israeli art.

In recent years we have witnessed quite a few successful Israeli series that I was very proud to watch, among them - 'Fauda', 'Stisl', 'Doubles', 'For Her Flying Heroes', 'The Cops' and of course the 'Tehran' series that won the Emmy Award last week The prestigious. Playing good side scripts and directing superior placed Israel as an exporter contents were immigrants.



However, recent changes in television content should disturb the sleep of anyone interested in the Israeli culture, Hebrew language and education of children. Behind the scenes of the TV industry processes occur that make it difficult The Israeli work to develop, hinders the realization of its potential and directly harms Israeli culture.



The entry of international companies in Israel (such as Netflix and Amazon and soon also Disney) alongside the regulator's inability over the years to adapt the regulation to the changing television market, has in recent years led to a drop in the investment bodies' investment obligation in Israeli original productions.

The broadcasters make aggressive moves to avoid a commitment to local work - for example, Hot Weiss transfers their customers to Internet-based broadcasts, among other things to evade the commitment to invest in Israeli original productions.



Cellcom and Partner are not regulated in the first place and do not invest in Israeli original productions at all.

At the same time, international companies such as Netflix are sending their senior executives to Israel in an attempt to thwart any kind of regulation on them, including the obligation to invest in Israeli art.

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France as a model

The need to oblige all broadcasters, including international streaming bodies, to invest part of their income in Israeli original productions

The Israeli market is small and there are very few Hebrew speakers in the world - this makes investing in original Hebrew productions a less worthwhile investment in economic terms compared to investing in reality shows, whose added value is questionable. In order to still produce an Israeli work that enriches Israeli culture, in the Hebrew language, as a strain that deals with social issues on the public-Israeli agenda, it is necessary to oblige all broadcasters, including international streaming bodies, to invest some of their income in Israeli original productions.



Countries in Europe have come to understand the meaning of local creation, in the local language - one that deals with local social issues. For example, France has decided to apply to Netflix and the like an obligation to invest in original productions in the amount of 20% of its revenues in the country. This investment flows money to the cultural industry and back to the country - more Israeli workers, actors and creators who are employed in the industry. It encourages employment, expands creativity and promotes culture in the country.



The Ministry of Communications is currently formulating the memorandum of law for a new regulation of the broadcasting market after the 'Folkman Committee' required for the issue submitted its recommendations and the Minister of Communications, Handel, adopted most of them.

One of the most important components in this process is the application of the obligation to invest in Israeli original productions to all entities in the economy, including those broadcasting via the Internet (OTT) and including international streaming bodies, so that the total amount invested in original productions will not be harmed.

Reality is more economic than drama.

"Singer in a Mask" (Photo: Screenshot, Keshet 12)

Minister of Finance who came to work

Pain for three small children, I would like my children to be exposed to diverse content - Israeli series alongside series from abroad, Israeli cinema alongside diverse films from different countries. I would not want my children to sit night after night like a bunch of zombies in front of cheap reality shows. another in order to create conflict, as I did not want them they will plow the catalog of Netflix and names like Niv Sultan, Evelyn Redeemer, or Naomi Lviv will be foreign to them.



created today a political opportunity is almost a one-time repair the harm experienced by local works in recent years. we have the Minister of culture Who loves, encourages and promotes culture, something that has become not so obvious in recent years. We have a pragmatic and thorough finance minister who values ​​culture and understands the importance of local creation.



It is time to make sure that the investment in Israeli art will not be harmed and will even increase.

We must not miss this opportunity.



* Avi Ben Hillel is the CEO of Shaham - the actors' organization.

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  • Joaz Handel

  • Netflix

Source: walla

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