This is called a good communication stunt.
This Thursday, a Barefoot, one of the main distributors of wine in the United States, announced the launch of a bottle of red wine whose label features Oreo cookies.
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On Twitter, the American company, presents the bottle of wine accompanied by a packet of these famous American cupcakes: “
With our new best friends, we have created a limited edition wine that will explode your taste buds in a chocolate delight.
"
An announcement that did not fail to make wine lovers react on the web.
While in reality, the bottle simply contains a red wine with chocolate undertones.
It is only a partnership between the two brands which offer for 24.99 dollars two bottles of wine accompanied by a packet of Oreo cookies.
A hell of a publicity stunt that seems to have worked extremely well, if not a little too much.
The brand has indeed declared that it is already out of stock on this product and has even encountered technical problems in taking orders on the internet, in the face of too much success.
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But this offer was not marketed in France but only in the United States.
The wine distributor had already marketed a white wine with an artificial pineapple flavor.
How will Barefoot's next publicity stunt taste?