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Coupons|Data available for the last issue of Octopus on Thursday, revealing that 30% more gold jewellery purchases at the end of the year

2021-12-14T16:22:09.672Z


The distribution of government electronic consumer vouchers is nearing completion. The end of Octopus consumer vouchers of 1,000 yuan will be picked up as soon as tomorrow (16th, Thursday). Octopus Sales and Marketing Director Li Yuer revealed that online shopping transactions in the past 2 months


The distribution of government electronic consumer vouchers is nearing completion. The end of Octopus consumer vouchers of 1,000 yuan will be picked up as soon as tomorrow (16th, Thursday).

Octopus Sales and Marketing Director Li Yuer revealed that online shopping transactions in the past two months have doubled compared to before the distribution of consumer vouchers; during the same period, the number and value of transactions by jewellery merchants in the past two months have been compared to August and September. It also increased by 30%. "As the end of the year is approaching, everyone gets married and has many wedding banquets. I believe that many people will buy more gold jewellery. I see that some industries will benefit from the end of the year."


Octopus also launched MIRROR member Ian Chen Cheuk-yin last month

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For the limited edition Octopus, users can get a lucky draw opportunity if they meet the conditions, but the number is only 5,000, which attracts many Mirror fans to participate in the lucky draw.

Octopus revealed that since the launch of the lucky draw, the number of real-time value-adding with "FPS" has increased dramatically, suddenly rising by 30%.


Octopus Sales and Marketing Director Li Yuer revealed that online shopping transactions in the past two months have doubled compared to before the distribution of consumer coupons.

(Photo by Ouyang Dehao)

Average daily retail transaction volume from August to November doubled compared to before

Citizens who apply for consumer vouchers via Octopus will receive 1,000 yuan for the next installment as soon as tomorrow (16th). It is expected that about 3 million eligible citizens will receive it tomorrow.

Li Yuer said that after observing the distribution of consumer vouchers, Octopus' transaction volume continued to grow. The amount of consumption from August to November was similar, and there was no significant drop, and even a slight increase in November compared to September.

She believes that consumer vouchers have indeed promoted the retail and catering industry and have a boost to the local economy.

The trade fair has just been held, and the Christmas season is approaching. She expects that the public's consumption intentions are quite high.

It has been more than four months since the electronic consumer coupons were distributed on August 1. The government earlier announced retail sales data for October, stating that the total sales value was estimated at 30.7 billion yuan, up 12% from the same period last year.

Li Yuer revealed that the average daily retail transaction volume of Octopus from August to November has doubled from January to July, and the average daily transaction volume has also increased by 1.5 times.

She believes that the expansion of Octopus's value-added value to 3,000 yuan, allowing the public to purchase higher-value products, is also one of the factors contributing to the increase in Octopus transaction volume.

▼A list of the steps to check "Eligible Spending" on the Octopus App▼


Five major categories of increase in transaction volume: catering, electrical appliances, household goods, shirts and socks, online shopping

The categories of merchants with the highest increase in transaction volume were catering, electronic appliances, household goods, clothing, footwear/beauty, and online shopping.

Li Yuer specifically mentioned that the online shopping transaction volume in the past two months has tripled compared to before the distribution of consumer coupons.

As for the number and value of transactions by jewellery merchants in the past two months, they have also increased by 30% compared to August and September.

"As the end of the year is approaching, everyone gets married and has many wedding banquets. I believe that many people will buy more gold jewellery. I see that individual industries will benefit from the end of the year."

As for Octopus, in order to encourage the public to use the App, it launched a number of discounts, including the distribution of a value-added amount of 18 yuan to users who download and register.

As of the end of November, the number of downloads of the Octopus App had exceeded 3 million; as of the beginning of December, the number of downloads of more than 300 e-coupons had exceeded 6.6 million, an increase of 600,000 from the beginning of November.

After the distribution of coupons, the average monthly transaction volume of taxis soared by 4 times

In addition, more than 130,000 merchants have accepted Octopus payments, including industries that did not accept Octopus in the past.

Li Yuer pointed out that from August to November compared with January to July, the average monthly transaction volume of taxis soared four times.

She estimated that the increase was related to the consumption vouchers that can be paid in taxis. Therefore, she urged taxi drivers to point out that electronic payment is a general trend in society.

▼Octopus merchant discount lazy bag▼


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Re-examine the merchant handling fee after the coupon is over

As for whether they are worried about merchants and citizens, they will reuse cash to pay after the coupon program ends.

Li Yuer responded that some merchants reported that Octopus really brings convenience, and that Octopus will review the handling fee after the end of the first quarter of next year. Depending on the needs of merchants, different preferential plans will be provided to encourage merchants to continue to use Octopus services. .

Li Yuer said frankly that although it is difficult to predict what will happen next year, it is believed that the Octopus transaction volume will decline by then.

But she believes that the increase in merchants accepting Octopus payments and the fact that Octopus also provides a variety of App value-added functions have changed the behavior of citizens in cash consumption.

"I believe that most men, especially men, don't care about cash, so I believe it is a general trend, and less and less people will use cash."

She pointed out that Hong Kong people cannot travel abroad and stay in Hong Kong for consumption. The economy has gradually recovered as the epidemic stabilizes. It is estimated that the purchasing power of the people has increased and the Octopus transaction volume will remain at a considerable level. Even if it declines, it will be higher than the transaction volume before consumer coupons. Inevitably, there will be a fall, and it may continue to fall at a high level."

▼Payment steps for Octopus online shopping▼


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Launched Mirror Ian Octopus Card Lucky Draw

Octopus recently hired Ian Chen, a member of the popular group MIRROR, as its spokesperson, and put a lot of advertising in different channels.

Octopus App users register their Octopus number, mobile phone number and mailing address on the event website before December 31, and use FPS to add value instantly. If the accumulated consumption amount is over RMB 100, they will be entitled to participate in the "Ian Limited Edition Octopus Card" once. Lucky draw opportunity.

However, there are only 5,000 Octopus in the limited edition, so many Mirror fans are also attracted to participate in the lucky draw.

Octopus said that after the launch of the lucky draw, the number of real-time top-ups with "FPS" increased sharply, suddenly rising by 30%.

Li Yuer said that Octopus will be 25 years old next year and hopes to bring a new image to the brand. She believes that although the celebrity effect brings benefits to the operation and "everyone’s eyes are bright," she emphasized that it is not always a celebrity formula to promote it.

Limited to 5,000 Ian Octopus cards.

(Photo by Ouyang Dehao)

Push merchant e-printing function in March next year

When Octopus accepted an interview with "Hong Kong 01" earlier, it revealed that it would launch an e-printing function in the App.

Li Yuer said that this feature will be launched from March to April next year. The first batch of merchants targeted for franchising are chain catering groups, which they believe are more popular and recognized, but have not disclosed more details.

As for external experts and many organizations, urge the government to add the Octopus function to travel at ease.

When asked whether the Octopus technology can be supported, Li Yuer responded that the details of the relevant parties are awaiting the government's response, and Octopus is inconvenient to comment.

Related reading: Octopus will add automatic printing function. Technical Director: Don’t make it troublesome to store merchant printing cards

▼Click to see Octopus's product development over the past 20 years▼


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▼Click to see the different functions of each Octopus cash register▼


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Coupons | 3 million Octopus users carry 1,000 yuan at the end of the day on Thursday. There is a condition to fulfill the Hong Kong health code. You can still apply for the Hong Kong health code without proof of address. Xue Yongheng: No plan to use Octopus on behalf of the vouchers for peace of mind The second installment of the Octopus registration to carry 2,000 yuan to travel with peace of mind|He Boliang: "Paper Filler" is not a good alternative arrangement to use Octopus coupons|The last tranche of the Octopus is 1,000 yuan as soon as 12.16 can receive a coupon that must meet one of the conditions|Octopus: over Seventy percent of citizens who spend more than 4,000 yuan are eligible to receive another 1,000 yuan next month

Source: hk1

All news articles on 2021-12-14

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