Video games, cinema, clothing.
Several months after storming auction houses and experiencing their first major crash, NFTs are spreading at lightning speed in a plethora of key sectors, continuing to expand into the art world and to attract new audiences. new personalities.
Like Melania Trump.
So far little said about these certified digital objects from the same technology as cryptocurrencies, the wife of the former US president announced Thursday the opening of her own platform for the sale of these non-fungible tokens (
"no -fungible tokens ”
) with a first work: a watercolor of his eyes.
Read alsoThe phenomenon of NFT is sweeping through several sectors of the economy
Dubbed
Melania's Vision
, the work represents the cobalt blue eyes of the old model of Slovenian origin. Created in 2021, it is signed by French artist Marc-Antoine Coulon, fashion illustrator and contributor to magazines such as
Madame Figaro
,
Vogue
,
Vanity Fair
or even
Elle
. This digital work, accompanied by an audio message "
of peace
"10 seconds, pronounced by the former first lady of the United States, has been published in several copies.
It is available for sale until December 31, 2021 and is traded at a price of 1 SOL, a cryptocurrency that traded around $ 155 per unit on Friday, according to the specialist site Coinbase.
The association of Melania Trump's NFT with the Solana channel took place without prior discussion with the network.
"This project is not part of any initiative led by Solana,"
the Solana Labs team said Thursday, for the specialist media Decrypt.
The work
Melania's Vision
, available on NFT since this week.
Office of Melania Trump
More NFT Trump to come
“Part of the profits
” from sales, the percentage of which has not been specified, will go to projects to help children in homes, for introductory computer programming modules.
“I am
proud of this new NFT project which embodies my passion for the arts as well as my long-standing commitment to childhood,
” Melania Trump said in a statement.
“Melanias's Vision
is a breathtaking watercolor by Marc-Antoine Coulon and depicts Mrs. Trump's cobalt blue eyes, providing the collector with an amulet that inspires inspiration,
” the description of the NFT on the website also states. former first lady.
To read also The next film of the producer of Scorsese will be financed entirely with NFT
Technology seems to make the eyes of the wife of Donald Trump, who has already specified not to stop at this first sale of NFT. Other lots will be put online "
at regular intervals
" on its new platform, promised Melania Trump. The next sale, already scheduled for January, will auction a set of three objects: a digital work, a physical work and a
"one-of-a-kind accessory"
. These sales will be made on a platform powered by the social network Parler, popular with conservatives and briefly taken offline after the assault on the Washington Capitol on January 6 by supporters of Donald Trump.
Based on encrypted blockchain technology popularized by cryptocurrencies such as Bitcoin, NFTs function as universal digital certificates of authenticity.
Associated sometimes with physical objects - of which they replace or supplement the paper certificate -, sometimes with virtual objects, these “tokens” have become in less than a year a real goose that lays golden eggs.
First popularized by the exchange of limited edition sports clips, this new technology has become widely known through the gargantuan sale of an NFT for $ 69.3 million at Christie's in March.
Among the last convinced by NFT are several leading companies, such as Adidas or Ubisoft.