In 2021, the habits of the French were upset even in their bathroom.
The pandemic has disrupted our beauty routine, with perceptible repercussions in the assessment drawn up by professionals in the sector.
With the obligatory wearing of the mask, the quality of the skin and the appearance of the complexion are today at the center of aesthetic concerns.
This is confirmed by the analysis of the British price comparison specialist specializing in beauty Cosmetify, which unveiled its ranking of the most popular beauty products in the world in 2021 (1).
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Multifunction
Three facial products appear at the top of this ranking based on international Google searches.
The big winner is the Hollywood Flawless Filter highlighter from Charlotte Tilbury (€ 42).
This multifunctional product can be used both to highlight certain areas of the face or as a
tinted
primer
before applying its foundation to give a blurring effect like an “Instagram filter”.
A reference endorsed by singer Adele, who named her among her favorites in a recent makeup tutorial on Nikkie Tutorials' Youtube channel.
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In second position is the peel with alpha-hydroxy acids (AHA) and beta-hydroxyl (BHA) from The Ordinary brand (€ 7.20), known for its minimalist products at almost ridiculous prices.
This blood-red treatment that has aroused the curiosity of Internet users exfoliates the epidermis and rids the skin of imperfections.
The podium ends with CeraVe's foaming gel for the face with ceramides and hyaluronic acid (€ 7) which purifies the skin and eliminates excess sebum.
It is interesting to note that these two facials both made the buzz on social networks thanks to videos that went viral, until they were out of stock on some online shopping sites.
The 10 most wanted beauty products in 2021
The most wanted beauty products in 2021
Most Wanted Beauty Products in 2021 - Hollywood Flawless Filter by Charlotte Tilbury
Charlotte Tilbury Hollywood Flawless Filter liquid highlighter, € 42.
On sale at Sephora and on www.sephora.fr.
Press / Charlotte Tilbury
Most Wanted Beauty Products in 2021 - AHA 30% + BHA 2% Peeling Solution by The Ordinary
AHA 30% + BHA 2% Peeling Solution, The Ordinary, € 7.20.
On sale at www.deciem.com and at Galeries Lafayette.
Press / The Ordinary
The most wanted beauty products in 2021 - Foaming gel from CeraVe
Foaming face gel for normal to oily skin, CeraVe, € 7.
On sale in pharmacies and drugstores and at Nocibé.
Press / CeraVe
The most wanted beauty products in 2021 - Cicapair Tiger Grass Color Correcting Treatment SPF30 by Dr. Jart +
Cicapair Tiger Grass Color Correcting Treatment face treatment, Dr. Jart +, € 17.
On sale at Sephora and on www.sephora.fr.
Press / Dr. Jart +
The most popular beauty products in 2021 - Instant Detox Mask by Caudalie
The most popular beauty products in 2021 - Anthelios invisible fluid sunscreen SPF30 by La Roche-Posay
Most Wanted Beauty Products in 2021 - No. 3 Hair Perfector by Olaplex
Most Wanted Beauty Products in 2021 - Highlighter Diamond Bomb All-over Diamond Veil by Fenty Beauty
Top 2021 Beauty Products - GHD Unplugged Wireless Styler®
Most Wanted Beauty Products in 2021 - Urban Decay Naked Cyber Palette
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The favorite beauty brand of the French is ...
Cosmetify also screened the 100 most sought-after beauty brands in the world, ranking them according to several criteria: their number of subscribers on Instagram and the share of engagement on this social network ("likes", comments , hashtag…) (2) as well as the total search volume for this brand on Google (3).
The one who conquered the hearts of the French in 2021 is Yves Rocher, who has risen to the top of the list for the third year in a row (since the creation of the index in 2019).
The brand is also voted favorite in 17 other countries, such as Italy and the Czech Republic.
It is in 6th place in the world ranking, dominated by Huda Beauty, MAC Cosmetics and Anastasia Beverly Hills, very popular makeup brands on social networks, especially among the younger generation.
However, even if this ranking gives reliable and relevant indications, it is important to specify that the data is based on digital analyzes and not on the results of a survey.
(1) Number of global searches for the product carried out between October 2020 and September 2021 according to Google Ads.
(2) Number of subscribers on the brand's main Instagram account and number of hashtags mentioning the brand on the social network as of 10/20/2021.
Number of "likes" and comments per post collected by the Influencer Marketing Hub platform.
(3) Number of global searches for the brand name performed between October 2020 and September 2021 according to Google Ads.
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