We dreamed of it, Levi's did it: create a tailor-made jeans workshop.
The service is called Lot N ° 1 and we tested it at the only French address where it is available, the boutique at 76 avenue des Champs-Élysées.
Accompanied by Virginie, the house expert, we start by selecting a canvas from among the many shades of blue (with different fading and weight), black, white, and even beige.
All of exceptional quality, since they come from Japan - the land of the Rising Sun having become a benchmark since the creation of the first Japanese denim fabric in 1972 by the manufacturer Kurabo.
Then comes the time to personalize your model in ten steps.
We choose rivets (copper, sharp or aged), buttons, seams with classic orange or brown thread, or green, red, white thread;
pocket designs;
the patches on the leather or fabric belt etc.
You can even embroider your initials or a message wherever you want - like ...
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