Entering the second Christmas after the outbreak, citizens have gradually become accustomed to online shopping.
With the holiday season approaching, coupled with the stimulus of the distribution of consumer coupons, the classified trading platform Carousell and the online buying and selling platform ZALORA both recorded an increase in December this year, with a 40% increase in search volume and an estimated 10 to 12% increase in sales respectively.
Carousell looked back on 2021 and revealed that the number of searches for the game brand Nintendo Switch ranked first this year, but PS4 fell out of the top 5 most popular search keywords.
As for the fashion brand CHANEL, they entered the most popular search keywords for the whole year and December respectively.
ZALORA pointed out that there were more long holidays towards the end of the year, and the number of people going out increased. The overall online shopping atmosphere in December was relatively slow. However, the growth rate of individual commodities, such as children's clothing, household goods, and footwear, remained strong, about 60% to 150%. .
Carousell: Most people call SHFiguarts in December
Carousell announced that since December has not yet ended, it was unable to provide complete data.
If calculated by weekly search volume, the search volume in November and December this year has been relatively stable. The search volume in the first two weeks of December increased by about 40% compared with the same period last year.
Before Christmas in December, Carousell’s top 5 most popular search keywords are ranked as follows: 1) SHFiguarts; 2) Tomica; 3) Tomytec; 4) CHANEL; 5) LEGO.
Switch ranks up 1 place, squeezes PS4 out of PS4 and becomes Carousell's highest search volume in 2021
Looking back this year, Carousell's three most searched product categories are: hobbies and toys, women's clothing, and men's clothing. The data results are the same as last year, and its search volume has remained stable in November and December this year.
Carousell’s 5 most popular search keywords this year are ranked in order: 1) Nintendo Switch; 2) LEGO; 3) CHANEL; 4) SHFiguarts; 5) Bearbrick (BE@RBRICK).
Carousell pointed out that Nintendo Switch ranked first in the number of searches this year, up one place from last year's ranking.
CHANEL, SHFiguarts, and Bearbrick successfully entered the rankings this year, replacing last year's popular keywords, including Hot Toys and PS4.
CHANEL ranked the top 5 Carousell in search volume throughout the year and December
As for Carousell's top 5 most searched luxury brands this year, the rankings are: 1) CHANEL; 2) Hermès; 3) Louis Vuitton; 4) Rolex; 5) Dior.
Among them, CHANEL, Hermès and Louis Vuitton have become Carousell's three most popular brands for the second consecutive year.
In addition, CHANEL is also the most popular search keyword throughout the year and December.
ZALORA also revealed that after the 12.12 shopping festival, discounts will continue to be launched.
(Screenshot of official website)
ZALORA: The online shopping atmosphere is relatively slow in December this year
ZALORA also announced that although Christmas has not yet ended, it is expected to increase by 10 to 12% compared to last year.
Among them, apparel still accounts for 60% of total sales, but the sales of cosmetics and skin care products also have a strong upward trend.
Before Christmas in December, the most popular types this year and last year are roughly the same, with women's accessories/apparel, men's clothing, and beauty products still accounting for the highest proportion.
ZALORA also pointed out that there are more holidays near the end of the year, and the number of people going out increases. The overall online shopping atmosphere in December has been relatively slow. However, the growth of individual commodities such as children's clothing, household goods, and footwear is still strong, about 60% to 150%.
ZALORA also revealed that after the 12.12 shopping festival, it will continue to launch discounts to maintain its competitive advantage and customer repurchase.
According to the Carousell survey, Hong Kong people have an average of 43 items to discard after the epidemic, the game demand exceeds women's clothing consumption coupons｜Carousell has some merchants claiming to help citizens cash out the "handling fee" per person up to 200 yuan consumer vouchers｜Carousell will introduce the list of consumer vouchers merchants in the future "Taobao-style" transaction Xue Yongheng pointed out that citizens accept electronic payment and online shopping is smart and convenient. Less than a year, 1 million users registered the weather and turned to Liangshe Geng, and the business has not improved. Transformed online shopping and sold soup bags to participate in industrial exhibitions to find a way out
