Under the epidemic, most citizens stayed in Hong Kong to spend. Sino (0083) stated that in the past three Christmas weekends (December 25-27), the flow of people in its three major shopping malls, including Tuen Mun Town Plaza, Olympian City and Citywalk, increased by 30% year-on-year Half of the time, the flow of people from the three shopping malls reached more than 300 million during the three-day holiday.
Sino Group Asset Management Director Cai Bilin said that Christmas is the golden time for shopping and dining. This year Sino Group invested a total of 30 million yuan for promotion and promotion. It also launched the "Buy more and more rewards. Instant prize draw" campaign, which has improved. Consumer desires.
She pointed out that the business of boutiques, accessories and children's clothing stores increased by 25% year-on-year; the business of fashion, cosmetics and audio-visual appliances also recorded a year-on-year growth of about 20%.
In addition, with the increase in vaccination rates, citizens are more at ease to eat out, and the performance of catering has continued to improve, with a 70% increase in business.
Cai Bilin revealed that Sino Group will actively upgrade its mall hardware and optimize its merchant portfolio, including introducing multiple retail catering brands to stimulate local consumption and flow of people.