The new custom-made license plate auction will be held on January 9 at the Wan Chai Convention and Exhibition. The license plates auctioned this time include PRADA with the same name as the famous brand.
Some license plate experts said that PRADA license plates are not attractive, and it is estimated that the upper limit of the transaction price is about 50,000 yuan, which is 10 times lower than 5,000 yuan.
Before the BURBERRY license plate was sold for only 10,000 yuan, he said bluntly: "Employing a brand of people has no special meaning to oneself, and it helps people sell advertisements."
PRADA (online picture)
The reserve price of all license plates is 5,000 yuan
The auction of customized license plates will be held on January 9 in the conference room N101 of the new wing of the Wanchai Convention and Exhibition. On that day, 200 approved customized vehicle registration marks will be auctioned for public auction, each with a reserve price of 5,000 yuan.
Among the 200 license plates, one of the highlights is PRADA.
In fact, this is not the first custom-made license plate that "hit the name" of a famous brand. There was a LV license plate that was established for 340,000 yuan. There were also BURBERRY license plates that were sold for 10,000 yuan.
▼ Count the 13 highest auction price license plates one by one ▼ (from low to high)
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Yan Wenhan, head of the Quality Lucky License Plate Center, believes that PRADA license plates have five letters, which is not attractive. The estimated transaction price is between 10,000 and 50,000 yuan. He also said that before, LV license plates had only two letters, which was relatively attractive, and LV could also have other meanings, such as Love Vivian. This time, he had a bid to participate in the war, and he gave up after more than 300,000 yuan.
He said that the BURBERRY license plate was only established for 10,000 yuan, which proves that the brand-name license plate is not a special selling point.
As for the other license plates in this auction, he thinks that the "60,000" license plate is more attractive, describing it as "tidy". When the economy was poor before, it could be sold for 70,000 yuan, but it has recovered and it may be sold for 100,000 yuan.
He also believes that "AAA 88" is also more special, with first and foremost implications, and the transaction price can reach 100,000 yuan.
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In addition to the custom license plate auction, there will also be a traditional license plate auction on January 8. 240 license plates will be auctioned publicly on that day, most of which have a reserve price of 1,000 yuan each.
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"TRUEL0VE" sold for 130,000