One only has to read the work of Michel Houellebecq to see to what extent the writer is a connoisseur of economics and marketing.
We could find several examples in each of his novels.
In
Plateforme
(2001), the two main characters launched a tourism agency of a rather particular kind and Houellebecq deciphered the Nouvelles Frontières system.
To discover
Christmas: the selection of beautiful books from Figaro Littéraire
In
Annihilate
, he recounts a political campaign with all the necessary communication tools.
Marketing genius, the writer went this time even further: his new book is launched as a “
beautiful and desirable
” product, to use the words of Vincent Le Tacon, sales director at Flammarion Diffusion within the Madrigall group (Gallimard et Flammarion).
See also
Existence at low altitude: Michel Houellebecq puts his disciples in a box
The
Livres Hebdo
magazine
told how Houellebecq arrived at the meeting with the representatives of Flammarion - current practice in publishing, a few months before publication, the author talks about his novel so that the representatives…
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