Since the completion of adjustment and reorganization in June 2021, after half a year of polishing, Phoenix Satellite TV will be officially revised on January 1, 2022, adhering to the concept of being based in Hong Kong, facing Hong Kong, Macau, Taiwan, and global Chinese. With professional content standards, it will be presented in a new attitude. In front of Chinese people all over the world.
Phoenix Satellite TV’s Chinese Channel, Information Channel, Hong Kong Channel, and Phoenix Network will gradually implement a comprehensive revision of three channels and one network.
Among them, Phoenix Satellite TV Hong Kong Channel will focus on Cantonese information, mass film and television variety shows, and launch original Cantonese programs to take root in Hong Kong; Information Channel will greatly strengthen live news; Chinese Channel will focus on strengthening in-depth reporting while maintaining its cultural characteristics; Phoenix.com will take further steps. Improve network linkage.
Xu Wei, chairman and chief executive officer of Phoenix Satellite TV, said that this comprehensive revision has strengthened Phoenix Satellite TV’s media positioning based on Hong Kong, facing Hong Kong, Macau, Taiwan and Chinese people around the world. Phoenix will give full play to its influence and radiation on Hong Kong, Macau and Taiwan, and comprehensively improve it. The cohesion among the global Chinese, working hard to build a new type of world-class Chinese-language media group.
Hong Kong: Morning, afternoon and evening Cantonese news broadcasts massive mainland dramas
"Based on Hong Kong" and strengthening Cantonese communication is the top priority for Phoenix Satellite TV's revision.
The exclusive Cantonese information is the focus.
Phoenix Satellite TV has 60 reporter stations in major countries and regions around the world, and owns a global news reporting network unique to Hong Kong media.
The revised version of Phoenix Satellite TV Hong Kong Channel will take advantage of this advantage to broadcast daily news for one hour each in the morning, afternoon and evening of "Hong Kong Morning Post", "Noon Express" and "Global News Report", and provide Hong Kong audiences in Cantonese. Major news in Hong Kong, the Mainland and the world, as well as local livelihood news.
Phoenix Satellite TV will specifically embed Cantonese reporters at important overseas press stations to increase the ability of original Cantonese news reporting on major events.
Lin Yanling, a Hong Kong veteran media person known as "Little Pan," officially joined Phoenix Satellite TV to host the "Global News Report" program on the Hong Kong channel at 7pm prime time, and debuted on January 1st.
Lin Yanling has many years of experience as an anchor and host, and joining Phoenix Satellite TV this time is her first return to the screen since 2011.
"Service, service and re-service" is another big selling point of Hong Kong TV after the revision.
The well-being program "Being for Health" hosted by the famous Hong Kong host Zheng Danrui (A Dan), the "Xuan Lai is 咁" which is a kind of sky-watching, star-gazing, and weather-watching program, as well as local investors in Hong Kong and the Greater Bay Area. Brand new programs such as "Golden Stocks", which provide real-time financial and financial information, will be released one after another.
The revised version of Phoenix TV Hong Kong will also introduce more than 200 (nearly 5,000 episodes) popular dramas and variety shows from mainland TV stations and audio-visual websites from mainland film and television platforms such as iQiyi, Youku, and Tencent Video, covering popular TV shows and variety shows from Hong Kong people. Popular Hong Kong and Taiwan artists and topics such as suspense, emotion, food, cute pets, etc.
Specifically, Hong Kong Channel’s "Weekly Popcorn Theater" will launch its first weekly series on January 1. Every Saturday and Sunday at 9 pm and 10 pm, the idol drama "Shoulder" produced by iQiyi will be broadcasted. And the suspense drama "Original Crimes".
The "Time to Play" theater will launch the first batch of daily TV series from January 3, every Monday to Friday at 9 and 10 pm, the suspense drama "Ice Breaker" produced by iQiyi and the fantasy romance "Dear" will be broadcasted respectively. The Living Ancestor.
The campus youth drama "First Love So Many Years" produced by Youku, and the cultural travel documentary "It's Bread Is Air Is A Miracle" produced by Tencent Video will also be broadcast successively.
Viewers can watch through Now TV 367 and i-CABLE 304.
Ren Dahua (Brother Hua) had chosen him to act in "Operation Ice Breaking" when he learned of the premiere play. He repeatedly said, "Watch this play well, everyone remember to pay attention! Alan Tan, Ju-ki Ku, Hacken Lee, Vivian Chow, Lin Zixiang, Ye Qianwen, Myolie Wu, Zhiting Li , Lu Fang, Zhong Zhentao, Li Ruotong, Hui Yinghong, Chen Farong, Tian Niu, Tang Jili, Lin Xiaofeng, Zhang Mingmin, Zhou Liqi, Zhou Bohao, Fang Lishen, Luo Junman, Xu Jingyun and many other stars in the entertainment industry have also sent blessings to Hong Kong TV and Phoenix Satellite TV.
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In order to fully cover Cantonese audiences, Phoenix Satellite TV Hong Kong will adopt an integrated communication method.
In addition to the traditional TV terminal, Phoenix Show on its client terminal will simultaneously present live, on-demand and interactive live broadcasts, embedded in the UTV TV service of China Mobile with the largest user scale in Hong Kong, and through a number of international social media platforms such as YouTube, as well as the upcoming Cantonese video Social media "Hong Kong V", together to create Phoenix Cantonese all-media communication.
Phoenix Satellite TV stated that it is the responsibility of its Hong Kong channel as a Hong Kong media to tell the story of Hong Kong well. It is hoped that this new revision can attract different audiences and open up a new world in the fiercely competitive local TV media.
Information Channel: "Four Trains" for key files, all-day news relay
In addition to Hong Kong Channel, the comprehensive revision of Phoenix Satellite TV also involves Information Channel, Chinese Channel and Phoenix Network.
According to Sun Yusheng, executive director and editor-in-chief of Phoenix Satellite TV, as one of the few professional Chinese news channels, the Phoenix Information Channel will greatly strengthen the live news and topic setting in this revision.
The daily news broadcast time of Phoenix Information Station will increase substantially by 100%.
The main live broadcast of "Phoenix Morning Shuttle" 2 hours, "Phoenix Midday Train", "Current Events Express", "Phoenix Midnight Express" each one hour of large-scale live broadcast, to support the backbone of the news throughout the day; following the above three afternoons and evenings The news session serves as a hub for linking information and jointly builds an all-day news relay race.
The above programs will also be broadcast simultaneously on Phoenix Satellite TV's Chinese Channel, covering Phoenix's global Chinese audience.
"Phoenix Early Train" is the first train of the key "four trains".
The program has been expanded from one hour to two hours. It will be broadcast live from 7 am to 9 am from Monday to Sunday. The content gathers the latest news from the United States and Europe and the closing news of US stocks. It can be inserted into the United States at any time and provides important domestic and foreign news throughout the night.
"Phoenix Noon Train" is broadcast from 12:00 to 13:00 from Monday to Sunday. The duration is doubled. The main feature is the news of the day in the four places of the two sides of the strait, and the financial news of the Asia-Pacific stock market. The live broadcast signals are inserted at any time.
"Current Events Express" is the flagship news program that Phoenix broadcasts on time at 21 o'clock every night, and its ratings are firmly in the forefront.
The revised "Current Events Express" will add a "Direct to the Greater Bay Area" section, focusing on the interconnection of the Greater Bay Area, providing service-related information; strengthening the comment team, inviting experts and scholars in various fields to participate in the comment; increasing the live broadcast of emergencies , And enter the scene of breaking and major news at any time.
Chinese Channel: Strengthen existing advantages and launch multiple new columns
Chinese Channel is the TV channel with the widest coverage and the highest reputation on Phoenix Satellite TV.
This revision has carried out drastic changes to the content. While maintaining the humanistic characteristics and improving the cultural quality, it also strives to strengthen in-depth reporting and build a highland of "Viewpoint News" with innovative columns during prime time at night.
The daily broadcast in-depth special program "Phoenix Focus" is the highlight of the effort to create, following the day "Current Affairs Express" focuses on major current political topics, major social events and news hotspots, and seizes the second and third points of news, originality Dig more facts and background, sort out the ins and outs.
The new program "Asia Finance Insight" focuses on the main financial trends, analysis and interpretation of the Asia-Pacific market at 19:00 every night, based on Hong Kong's important position as an international financial center, and paying attention to the latest trends in China and Asia's economy from an international perspective.
At the same time, Phoenix Satellite TV’s Chinese Channel will also use a multi-file brand new column that integrates China and foreign countries to practice its media positioning of "facing global Chinese".
"The World is Beautiful because of You" tells the stories of outstanding Chinese in a documentary style. "A Closer Look at China" uses foreign hosts to experience and observe the moving scenes of contemporary Chinese society. "My Hong Kong Story" tells the stories of ordinary Hong Kong people in a documentary way. "Taiwan Bench Wide" is hosted by Taiwanese famous mouths, inviting guests to have a free chat on a certain current event or social hot spot from the perspective of both sides of the strait; there is also "The Great Era of Record", which collects high-quality documentary resources from all over the country, to show all parts of China The style provides a new channel for international communication...
Phoenix Satellite TV's current revision will also redesign the main studio of its Hong Kong headquarters.
(Provided by Phoenix Satellite TV)
Transform Phoenix.com's multi-terminal presentation
In this revision, Phoenix.com will focus on the core competitiveness of "cross-strait, three places plus international".
For Phoenix Satellite TV, which has 6 TV channels, covers 190 countries and regions around the world, has an audience of more than 500 million, and integrates Taiwan, Internet and screen publications, including the withdrawal of US troops from Afghanistan, the return of Meng Wanzhou, and the murder of Chinese student Zheng Shaoxiong in the United States In major events such as the case, Phoenix.com's push speed on key nodes performed well. Exclusive reports such as the live broadcast of "the first day after the U.S. forces withdrew from Afghanistan" have also attracted a lot of attention from netizens.
After the overall revision, Phoenix.com will further strengthen the interaction between the station and the network, the so-called "world affairs, look at the Phoenix."
In addition to the comprehensive revision of Phoenix Satellite TV's three stations and one network, it will also change the online packaging, replace the Phoenix Satellite TV logo, and redesign the main studio of the Hong Kong headquarters.
Two big expectations for the revision of Phoenix Satellite TV
As the world's most iconic Chinese media, Phoenix Satellite TV has enjoyed a high degree of attention and a good reputation among the global Chinese community in the past two decades.
However, the changes of current affairs, the changes of the times, and even the evolution of Hong Kong, where its headquarters are located, are all placing higher demands on this veteran media.
On a global scale, China's revival is profoundly changing the existing world order, and the political, economic, cultural, personnel flow, and even ideology and thinking patterns of various countries are undergoing changes that have not been seen in many years.
How to deal with these changes has become the "question of the century" for governments, companies, and even everyone. It has emerged in the form of "challenges," and it also contains tremendous opportunities.
In this process, Phoenix, due to its abundant resources, excellent talent team, broad communication channels, and unique positioning, should "get a higher level" on top of its past achievements, through a period of integration and conflict. The current affairs, telling global Chinese audiences about China’s changes, conveying China’s perspective, and even dismantling the changes that have occurred on a global scale due to the rise of China.
As a global media rooted in Hong Kong, if Hong Kong’s biggest advantage lies in "one country, two systems" and its positioning of "relying on the motherland and facing the world," then Phoenix Satellite TV, as a media that caters to Chinese communities across the country and the world at the same time, It also carries the same advantages.
For example, in the past few years, many movies and television works from the Mainland have been shown in Hong Kong, but more outstanding dramas cannot be watched in Hong Kong due to regional copyrights and other reasons.
Compared with similar media in Hong Kong, Phoenix Satellite TV's large-scale high-quality film and television variety entertainment content after the revision is undoubtedly a scarce resource.
In addition, the talents that Phoenix TV can gather for a series of news, humanities, and life programs, and the materials that can be collected, are not available to other Chinese media.
Therefore, Phoenix Satellite TV should be more aware of the transition that Hong Kong is going through in the changing times, the ups and downs that the motherland and Hong Kong have experienced in the past few years, and the opportunities and responsibilities that Phoenix Satellite TV faces. , And then tell the story of Hong Kong to Chinese people all over the country and overseas, present the true and multifaceted motherland to Hong Kong people, and bridge the traumatized relationship between the two places.
Keeping pace with the times, the revision comes at the right time.