Last week we celebrated Hebrew Language Day.
It turns out that this idea was nailed down in a government decision from 2010, and its goal is to strengthen the Hebrew language in Israel and around the world.
As far as I understand, the world has not yet really connected to a section of Hebrew, and it is easier for them to beat the corona than to pronounce the letter Hayat. But I am optimistic. Lots of commercial companies have chosen to call themselves by a foreign name, as if they operate in Manhattan and not Motzkin, and that includes Partner, Hot, Yes, Yellow and Super-Pharm, where every purchase is a small leap abroad, and there is Summer Sale and a customer club called Lifestyle.
Since two of the songs we heard the most this year are "Moabat" and "Trillili Trallah", two phrases that do not really appear in the sources (unless your sources are tiktok), and in addition, the word troll was chosen by the general public for the word of the year - you may also need some ideas Crazy to help market Hebrew and bring it back to the top of the annual language parade.
As someone who has mastered his art, I think we should expand the Hebrew law a little and stipulate that one day a week will be Hebrew Language Day, a kind of foreign-language Monday, or Monday throaty, in which all Israeli companies will be required to use a Hebrew name.
For a partner, for example, whose name implies that all its customers are in fact business partners and are the company's partners, I recommend moving the name at least one day a week to a hug or hug.
Although it is not really Hebrew, it has a local scent, and certainly preserves the spirit of the partnership from the original name.
I would change the name of the Fox network to Shualiko, Fox Home to Shualiko Maon, and Fox Kids to Shualiko Tef.
The American Eagle can be easily transferred to American Bulbul.
Hot should be connected to the local heat and called Hamsin.
There are lots of other everyday concepts that come from Gentile languages, and have no Hebrew name.
Pike News has already invented the phrase appropriate to recitation, but on the other hand, the phenomenon of mediocrity has not yet passed, and I suggest the recorded phrase: selfish as above.
For those in the LGBT community, I recommend the acronym GA - I was bothered too.
Within the framework of political correctness, there are words that in recent years have gone beyond the bounds of legitimate discourse, and their use is strictly prohibited.
Words like Negro, Shemale, Frank or Feigle, which the person who uses them declares himself to be Alte Kaker (which is actually a permissible phrase, only that no one under the age of 70 will understand).
Even the title fat is no longer really acceptable today, and as a substitute I suggest saying flour, or challenged desserts.
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The technological world is full of international concepts that are worth moving on.
A concept I hear a lot lately is NFT.
This is a unique token, which allows us to prove ownership of digital assets, and it is a concept that is now exploding in the big world in the field of art trade as a digital stamp for works.
I would call this phenomenon in Hebrew Naftali.
And since this is a concept that most of us do not really understand what it means, it can be called a UAV - what the hell is NFT.
One of the words that has gripped the high-tech world is Unicorn, which may sound like the kibbutznik cousin of the Omicron, but it is a nickname for a company worth more than a billion dollars.
Some people call it unicorn in Hebrew, but I suggest unicorn.
To the shipping company Walt, which since the corona has become an integral part of the reality of our lives, I suggest reading Hebrew in Hebrew.
The Wise app, which in the past year has managed to annoy the Israeli driver, should be called a traffic jam, or a traffic jam, or a traffic jam.
And the global high-tech center Silicon Valley in California can be given the name Kiryat Malachi.
Those who work in high-tech know that in the current market situation he can get almost anything he wants from the employer, including a huge salary, a new car, a gourmet lunch, and what not.
This situation causes quite a few hitchhikers to take their eyes off their friends in stories about how good they are, using language that only they understand.
Thus, the use of verbs such as compresses, paddle, margin, debug and render, will now be defined as: eyelid - fly over yourself only because you are in high-tech.
If you are a Google employee who will try to deny your arrogance, you will be defined as an eyeball.
Because Tesla has a very strong grip in the country, its captains would do well to have a biblical version of the car, called Tesla, a name that conveys both the sense of speed and the vehicle's ability to move autonomously.
• • •
Another hit of recent years is the recorded talk show, known as Balaz Podcast.
Between us, a podcast is basically a type of radio, but the world feels the need to innovate and feel more up-to-date and less network A, so it has given radio a new name.
The Hebrew name, Hasket, did not really catch on, perhaps because it sounded like a commandment of: Shut up!
Or Oscott.
That's why I suggest the improved name Tirhonun.
The main form of marketing and consumption of music in recent years is streaming.
Since there is a tremendous flow, abundance and flood of music files these days, I suggest a name that is all about tidal and flooding: Ga'aton.
The zoom has long since taken over every good part, until many find it difficult to have just a frontal meeting - because what good is a call if you do not do it with a background of a tropical island from a broom room in an apartment in Petah Tikva.
Zum also has a Hebrew name, and I would go on a disconnect.
In the field of food, technologies such as Beyond Meat have become stronger this year, offering substitutes for meat made from animals.
I suggest calling the chicken steak from the new variety a henna, and the schnitzel from tofu - toffee breast.
After our captains branded the latest storm with the sexy name Carmel, one can move on to other disasters as well.
It's true that the corona came out of the holes for all of us, but if they just branded and resold it, everything would look different and it would become the crowd favorite.
Abroad the plague is known as Kubid, a name that inspires a deterrent sense of heaviness, so I suggest giving it the catchy and sociable Hebrew name: Kobi;
A name that will make the public not only live with the corona, but also like it and want to go out for a beer with it.
If this still sounds too familiar to you for a global epidemic, I also suggest a name that sounds more disease-like, but also corresponds with whoever is identified with it on TV broadcasts: in the cocoon.
yairn@israelhayom.co.il
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