Year of Escape: Fewer and fewer viewers of commercial television

With the "habituation" to Corona and the horizon of shortening the new editions in the background, Keshet and Reshet ended 2021 with a decrease in the amount of viewing of Prime Time |

19 of the 20 shows watched in the past year were by Keshet |

Which was the most watched?

David Wertheim

02/01/2022

Sunday, 02 January 2022, 11:41 Updated: 11:54

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There has been a lot of talk in recent months about the steady decline in the volume of commercial television viewing in Israel - with an emphasis on the new editions on Channels 12 and 13.

Summary of Walla!'S annual viewing figures!

Brenze indicates, as expected, that the phenomenon is much broader and deviates from watching only editions.

According to the data, Keshet 12, the strongest channel in Israel, ends 2021 with an average viewing time of 15.9% in prime time (20: 00-23: 00), compared to 9.4% for the corresponding strip on Network 13. This is a gap that has been maintained almost consistently since Channel 2 days , Which reflects a commercial share of 40-60 among the veteran competitors.

In any case, this is a decrease compared to 2020, when Keshet won an average of 17.1% and Reshet 10.6%.

This is the same decline in terms of rating points, but due to the fact that the network holds a significantly smaller share, for it it is a sharper annual decline.

In 2019, Keshet stood at a figure similar to 2021 of 15.9%, while the network stood at 9.1%.

More on Walla!

The tribal bonfire has gone out: News 12 has lost about a quarter of its power in a decade, and the trend will only get worse

To the full article

A Wonderful Land 22.12.2021 (Photo: Screenshot, from "A Wonderful Land")

And what about the content and segmentation?

According to the rating committee - 19 of the 20 programs viewed in the past year were by Keshet.

This is a very significant achievement that indicates a clear lead of the channel's management over the competitors.

The most watched show this year was "A Wonderful Land," followed by "Ninja Israel" and "Singer in a Mask."

Also in the original series segment a leading arc with 9 out of 10 most viewed.

The most watched this year was "The Cops", followed by "Being With Her" (see tables).

The Watched Series 2021 (Photo: Scan)

In the news segment, the situation is reflected in prime time: News 12 ends 2021 with an average of 16.9%, compared with a figure of only about half - 8.3% for news 13. In other words: relative to prime time - the situation of news 13 is significantly more problematic than that of news 12, since Its data is relatively low compared to the data of the programs in prime time every evening.

As reported in recent months in Walla! Brenze: Slowly and carefully, it has been a while since the new companies of Keshet and Reshet have been diving into the viewing figures. In fact, October has been News 12's weakest month in two years.

Many do not remember, but in 2013 for example, News 2 (currently 12) closed the year with an average viewing time of 24% for the main edition (with a ratio similar to that found today in News 13 - 2.5 times more than Channel 10).

The company's flagship program "Ulpan Shishi" with Kushmero then recorded in February in the days after the election, a figure of 22.1%.

Today, half of that is perceived as a reasonable achievement.

In the case of competitor News 13, despite stabilization in recent weeks, the situation today is so bad that it is no longer clear where else to go.

The Watched Series 2021 (Photo: Scan)

2019 - the turning point year

It can be cautiously estimated that had it not been for the corona, which has made news a most practical need in the most practical way, the situation of news companies today might have been much worse

The reasons for this, as already written and interpreted at length, are many. It is difficult to pinpoint one reason for the decline in viewing volumes but it is easy to determine that it characterizes the growing weakness of linear commercial television (broadcasting) vis-à-vis streaming and VOD platforms. The weakening trend of commercial channels in Israel is not new, although it is lagging behind that of the Western world. In fact, 2019 was a turning point in which over 50% of viewers did not watch prime time on commercial channels, but consumed their content on other channels.

It can be cautiously estimated that had it not been for the corona, which has made news a basic need in the most practical way, the situation of news companies today might have been much worse.

Some also link the decline to a lack of political "thrills" such as those provided by Netanyahu and Trump, during their tenure, as opposed to the "dryness" of provocations in the new governments.

During the Trump era the major American broadcast networks recorded viewing records.

This is perhaps good for the country, for ratings a little less.

In addition, an anomaly has developed in Israel over the lengthening of the current affairs strips, including the lengthening of the news edition to an hour and a half - the question now is what will be the contribution of the shortening of the edition imposed by the second authority on the news companies.

In the profit line, it will certainly hurt - but it is not impossible that it will actually raise the ratings.

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