It's a fact: Apple revolutionized the connected watch market with the release of its Watch in 2015. Result: 5 million parts sold the first year, 19 million the following year. Last year, more than one in two smart watches sold in the world was signed by the Cupertino giant. However, it is not a luxury brand and its attempt to offer Apple Watch with gold casing will not have lasted long.
“Apple made a mistake when launching the Apple Watch by seeking a luxury positioning when it did not collect all of the codes. By repositioning itself on health and fitness, the brand has
hit the nail on the head
this time,
confirms Alexandre Lenoir, editorial manager of iCreate, the leading magazine on the Apple ecosystem.
The high-tech watch is a service;
the luxury watch is prestige, pleasure, know-how. ”
The new Tambour Horizon Light Up notably offers interchangeable straps.
Louis Vuitton
To read also
Jean Arnault: "To fight against obsolescence, the connected watches of Louis Vuitton are repairable"
This new Horizon Light Up Drum clearly stands out from its competitors.
No question here of a variation ...
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