The interviewee who left Marciano unanswered: Why Rainbow and Network Maalot Prices?
An interview with the owners of the Jafnica chain raised a question to which the commercial channels - which criticize, rightly, the wave of price increases - apparently have no really good answer.
Here's an item you will not see in the "savings plan": this is how within two years the network and Keshet raised the advertising prices on the screen by tens of percent
David Wertheim
04/01/2022
Tuesday, 04 January 2022, 15:05 Updated: 15:36
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In response to Marciano's pointed questions, Abramov replied in the same currency: "So why did Keshet raise advertising prices?"
An interview aired yesterday (Monday) on the "Savings Plan" raised a question that apparently the commercial channels - which rightly criticize the wave of price increases - have no really good answer.
In an interview, Barak Abramov, one of the owners of the Asian food chain Jafnica, tried to explain the rise in prices in his chain, after committing only six months ago not to raise it.
In response to Marciano's poignant questions, Abramov replied in the same currency: "So why did Keshet raise advertising prices?"
More on Walla!
Year of Escape: Fewer and fewer viewers of commercial television
To the full article
Also in raising prices - a leading arc
Marciano has no responsibility or connection for the increase in prices since the new companies by law are not engaged in independent advertising sales - an action that may only be done in the parent companies Keshet and Reshet
Abramov was not wrong. In early 2019, Rainbow and Network raised advertising prices on the screen. Rainbow was the first, followed by Network - which raised screen time prices by 15%. At the same time, in the same year, the media companies (which coordinate the procurement of advertising for advertising agencies) received a message from Network 13 about the price increase of both the weather sponsorships and the prices of sponsorships in the "Big Brother" program - both increased by 25%.
A year later, in January 2020, a second before the Corona broke into our lives and news programs took the screen, for the second time since the big merger between Network and Channel Ten and the completion of Keshet's ownership of News 12, the price of television advertising rose again. Keshet - the first to identify the changing viewing patterns - then announced a 10% increase in advertising in the news strip, following which competitors also raised prices again.
However, it should be noted of course that Marciano has no responsibility or connection to the price increase since the new companies by law are not engaged in independent advertising sales - an action that may only be done in parent companies Rainbow and Network.
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Marciano Foundation
Savings plan
Jafnica