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These French thirties who revive city shoes

2022-01-04T15:26:03.744Z


DECRYPTION - Young brands sold online are dusting off the shoe and attracting new generations in search of comfort and more accessible prices.


Three years ago, looking at his wardrobe, Thomas Poulet, founder of Solmo, realized one thing: his dress shoes all hurt his feet.

This thirty-something, who then worked in marketing (he went through L'Oréal and the LVMH group), decided to remedy this problem.

I wanted to create a stylish shoe that I could walk in all day without feeling pain

.

With Oliver, my partner, we set out to design beautiful models as comfortable as sneakers ”.

After two years of research and development, the duo launched their website and their first shoe in June 2021.

Rubber outsole and shape memory insole, foam at the heel to prevent friction and blisters, supple leather, etc.

Read also

Who dares the two-tone shoe?

Everything is thought to "

make the uncomfortable comfortable

".

The brand quickly seduced the French who, despite the pandemic and teleworking, continue to wear classic shoes.

"

By talking to me ...

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Source: lefigaro

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