Special Envoy to Reggio Emilia
"I am convinced that this coat has magical powers
," says Camille, senior executive in finance.
As soon as I put it on, it instantly gives me the extra confidence I need to face my day, run through meetings and business appointments. I spotted it on one of my old bosses. When she wore it, she almost looked taller, more elegant. Since then, I have always dreamed of offering myself one. I fell in love a year ago and I never tire of its timeless shape, its classy look without being overdressed. With him, I feel irreproachable every time.
The object of so much praise is none other than the 101801 from Max Mara.
Created in 1981 by the brilliant French designer Anne Marie Beretta, this beige double-breasted overcoat whose pocket placement, the width of the lapel, the kimono sleeves have not changed for four decades is a textbook case as it has sold out. and sells beyond the seasons and ...
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