One worked for a long time at Estée Lauder, the other studied at L'Oréal.
But rather than launching yet another cosmetic line, Flore des Robert and Pauline Laurent preferred to create… a simple hairbrush.
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Convinced that a ritual repeated over time is often much more effective than the superposition of formulas that end up damaging the lengths.
With three minutes of brushing per day, we practically halve our use of hair products with sometimes questionable compositions for us and for the planet
, insist the two founders of La Bonne Brosse, launched a few weeks ago on the internet and at Le Bon Marché. in Paris.
Our observation? Women know dozens of brands of shampoo compared to almost none of hairbrushes. We took a closer look at the market… which frankly depressed us. Nowadays, most models come from China and are made of plastic like the Tangle Teezer, the favorite detangling brush of…
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