The Limited Times

Now you can see non-English news...

C&A throws German cult brand out of the range: The reason is a "strategic realignment"

2022-01-07T15:39:32.168Z


C&A throws German cult brand out of the range: The reason is a "strategic realignment" Created: 01/07/2022, 4:25 PM By: Patricia Huber As a result of a realignment, C&A is parting with a popular cult brand. © Hauke-Christian Dittrich / dpa A lot is likely to change at the fashion chain C&A this year. Customers have to say goodbye to foreign brands - and that includes an absolute cult brand. D


C&A throws German cult brand out of the range: The reason is a "strategic realignment"

Created: 01/07/2022, 4:25 PM

By: Patricia Huber

As a result of a realignment, C&A is parting with a popular cult brand.

© Hauke-Christian Dittrich / dpa

A lot is likely to change at the fashion chain C&A this year.

Customers have to say goodbye to foreign brands - and that includes an absolute cult brand.

Düsseldorf - The range of the fashion chain C&A will soon change enormously.

In contrast to, for example, its competitor H&M, C&A also offers products from third-party manufacturers.

But that should end now.

In the future, C&A would like to focus more on its own brand and is therefore separating from the well-known German jeans manufacturer Mustang.

In the press statement it says: "The strategic realignment * of both companies requires new approaches."

C&A plans realignment in Europe

C&A had already announced these “new paths” in November.

At that time it was said: "The goal is to serve consumer needs online just as effectively in the future as in stores." The online business should therefore be expanded, also as a result of the Corona * pandemic.

The fashion chain also let through a reduction in jobs.

The next step in the realignment seems to be to part with external brands.

As

Textilwirtschaft

reports, it's not just about Mustang.

No, other companies such as the underwear manufacturer Sloggi or the decoration brand Butlers should also disappear from the C&A branches.

C&A: Mustang will be disappearing from many branches this year

C&A and Mustang worked together for four years.

From February 1, 2023, that will be the end of it.

On August 1, 2022, Mustang will disappear from 303 C&A branches in Germany.

The remaining 200 episodes then in 2023.

That doesn't seem particularly tragic for Mustang.

“We regret C & A's decision, but we understand it very well and we wish C&A all the best for the future.

At the same time, the upcoming change will also have an impact on our strategy, ”explains Andreas Baur, CEO of Mustang.

The jeans manufacturer wants to inspire younger and more international customers in the future.

(ph) * Merkur.de is an offer from IPPEN.MEDIA.

Source: merkur

All news articles on 2022-01-07

You may like

Trends 24h

News/Politics 2024-03-28T06:04:53.137Z

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.