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Rado, in the forges of time

2022-01-07T06:26:44.744Z


The Swiss watch brand has made high-tech ceramics its weapon of mass seduction. Its heat of 20,000 ° C makes it necessary to wear special glasses to admire the flame of a tender pink: there are only a few plasma ovens like this in the world. Usually, they are used to grow artificial diamonds. But here, at Comadur, in the heart of Switzerland, it makes it possible to manufacture the high-tech ceramic cases of the new Rado watches. Overall, three quarters of in-house production


Its heat of 20,000 ° C makes it necessary to wear special glasses to admire the flame of a tender pink: there are only a few plasma ovens like this in the world.

Usually, they are used to grow artificial diamonds.

But here, at Comadur, in the heart of Switzerland, it makes it possible to manufacture the high-tech ceramic cases of the new Rado watches.

Overall, three quarters of in-house production contributes to the reputation for design and creativity of the Swatch Group watch brand.

“We are not a manufacture,”

wishes to point out Adrian Bosshard, president of Rado since 2020.

We are a “terminator”.

We “finish” movements that come 100% from ETA

(the company producing most of the Swatch Group watch movements in Switzerland, editor's note).

We obtain complete movements from them, then we dress them with boxes imagined and produced for Rado. ”

And when it comes to dressing, Rado literally ...

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Source: lefigaro

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