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Alibaba and St. James' Settlement sell grass-roots handicrafts online to promote community development


More and more urbanites pay attention to natural and healthy diet. Alibaba Group recently cooperated with the social enterprise "Soil Workshop", a local charity organization "St. James' Settlement", to bring organic nut candy handmade by grassroots women and

More and more urbanites pay attention to natural and healthy diet.

Alibaba Group recently cooperated with the social enterprise "Soil Workshop" under the local charity "St. James' Settlement" to bring hand-made food such as organic nut candy cakes and nut butters hand-made by grassroots women through the group's e-commerce platform Tian. The "Careli Public Welfare Pop-up Store" launched by Mao Hong Kong is for sale, hoping to explore grassroots talents, promote community development, and establish a community production model.

Social enterprise home-made food helps women unleash their talents

The social enterprise "Earth Workshop" demonstrates St. James' Settlement's mission of serving people in different regions and maintaining community connections.

From now until January 31, Tmall Hong Kong's "Careli Public Welfare Pop-up Store" will have about 30 "Double Workshop" products on the shelves.

All proceeds, after deducting costs, will be allocated to charitable organizations, and the Group will also provide subsidies in terms of platform operation, logistics and discounts to support "earth workshops" and the grassroots in them with practical actions.

Through this cooperation, the Earth Workshop hopes to let the public know the products of the Earth Workshop, promote healthy and green life, and provide a place for middle-aged women to develop their skills, allowing them to participate in the production of selected foods and the daily operation of the store, so as to achieve " Traditional handmade, community production".

Tufang also hopes to gain public attention online through the e-commerce platform.

In addition to consolidating the offline customer base of the Wanchai community, it can also use the Internet to make more people know about the earthwork, agree with its philosophy and support the products of the earthwork.

Li Yuzhi, Director General of St. James' Settlement, said: "It has always been one of the objectives of the soil workshop to enable grassroots women in the community to implement participatory management and community production. We hope that through this cooperation, in addition to enabling their own hands Making organic products can be promoted to the outside world, and at the same time, it can also promote the concept of community production and ecological planting, and achieve a double win.”

Chen Zijian, head of Tmall Taobao Hong Kong and Macau Business Department, is also very happy that the public welfare Pop-up Store project has reached the third stage. He said: "This time I am very happy to cooperate with St. The handmade products of the local workshop are sold on the Tmall Hong Kong platform. The Chinese New Year is approaching, and in conjunction with the Taobao New Year's Day on the platform, it is hoped that more consumers will be exposed to the Chinese New Year food carefully made by women in the community, so as to jointly promote the development of the community and the community. connect."

Organic Chinese New Year food supports local agriculture

The "Tu Workshop" is launched on Tmall Hong Kong in conjunction with the Taobao New Year's Day, hoping to allow more consumers to enjoy the Chinese New Year food crafted by women in the community.

The soil workshop insists on using organic and healthy ingredients to support local agriculture and ecological planting.

The focus products of this store also include all kinds of organic nut candies made by ourselves, as well as the most distinctive "three sugars and three sauces", namely peanut candy/peanut butter, cashew candy/cashew nut butter, sesame candy/sesame sauce, etc. All handmade by grassroots women.

In addition, as the Chinese New Year is approaching, the products also use seasonal food made from local crops. For example, fresh local ginger from the local Lai Chi Wo farm is used to make ginger brown rice rice cakes to support local production and ensure that the food is naturally free of additives. There are also five elements of organic carrot cake and some grain and oil products, each of which is quite attractive!

The ginger brown rice cake uses fresh local ginger from the local Lai Chi Wo farm to ensure that the food is naturally free of additives.

If you are interested in purchasing products and supporting public welfare, you can immediately open the Tmall Hong Kong store of “Careli Public Welfare Pop-up Store” with the mobile Taobao App, buy your favorite healthy Chinese New Year food to give to your relatives and friends, and support local women and local people. Agricultural Development!

(Information and photos provided by customers)

Source: hk1

All news articles on 2022-01-09

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