Daya Wine, which has been standing in Hong Kong for 20 years, "runs out" by acting as a proxy for high-quality Burgundy red wine. Recently, it has introduced mainland red wine and listened to "going against the trend". However, Pang Jianyi, the founder of Daya Wine, pointed out in an exclusive interview with "Hong Kong 01" , to develop the domestic wine business, because entrepreneurs should not sit still and watch the sky. He saw that the quality of mainland red wine is getting higher and higher, and President Xi Jinping visited Ningxia wineries last year, so he decided to seize the opportunity to seize the business opportunities of mainland wine exports.
Speaking of people who know wine in Hong Kong, especially red wine, everyone may think of Tang Yingnian, the former Financial Secretary who has countless treasures.
However, the most influential Hong Konger in the global wine industry was selected by an internationally renowned wine magazine, but it was Tang Yingnian’s friend and grandson of “Steel King” Pang Dingyuan, Pang Jianyi, who is the founder of Daya Wine and Catering Group The Press Room Group.
After Pang Jianyi graduated from the Department of Engineering of the Massachusetts Institute of Technology in the United States in his early years, he did not run a family business. Instead, he chose to start a business in 2001 and set up Daya Wine, turning his interest into a career, collecting high-quality wineries from all over the world, and representing thousands of wine brands. Wholesale and retail wine business in China and Hong Kong.
After graduation, Pang Jianyi did not run a family business and chose to start a wine business for 20 years.
(Photo by Liao Yanxiong)
Develop new wineries, do business and talk about value-added
The wine business has been in business for just 20 years. He has also recently entered the "New World" and began to introduce less popular mainland red wines, hoping to create a mainland red wine boom.
"Although it takes twenty years to start a business, you must always have an entrepreneurial mentality. You can't sit back and watch the sky and wait for an opportunity! ﹙We﹚ have our backs to the motherland, there is no reason not to go in and give it a try. Take advantage of this opportunity to see what happens next. New products can be introduced to people, but in fact, every business is about adding value.”
Another opportunity for the introduction of mainland red wine is that President Xi Jinping personally visited the grape planting base of Yinchuan Yuanshi Winery in Ningxia in June last year, and bluntly stated that the wine industry has great prospects.
It turns out that the latitudes of Yinchuan and Henan Mountain in Ningxia are similar to that of Bordeaux, France, and are suitable for growing several popular grapes for red wine production, such as Cabernet Sauvignon, Cabernet Gernischt, and MARSALAN. ).
According to the data from the National Bureau of Statistics, in 2020, Chinese wine production enterprises completed a total wine production of 413 million liters, and the cumulative sales revenue for the year was 10.021 billion yuan.
There are more than 240 wineries in the country and about 130 wine enterprises above designated size, which should not be underestimated.
Ningxia, Yinchuan and Henanshan have similar latitudes to Bordeaux, France, and are suitable for growing grapes that are popular for making red wine.
(Photo by Liao Yanxiong)
Blind test is comparable to foreign red wine "worthy" price
Having said that, red wine has always been distinguished by the new world and the old world. Mainland red wine still belongs to the "developing world". Will it be reduced to "the king of Xiang has dreams, but the goddess has no intentions"?
Pang Jianyi pointed out that in recent years, mainland red wine has gradually come into the eyes of wine lovers. For example, the winery "Ao Yun" in the Shangri-La Development Zone in Tibet, which LVMH Group has invested in, is still hard to find even if it costs 2,000 yuan. Attendees.
Pang Jianyi explained that in the past, the mainland produced red wine, but production was the main focus, and now it has changed to quality first, "The mainland has always been rich in resources, and there is no problem in making too much volume, but if you want to rush out of China, you need to make high-quality wine. He revealed that during field visits to mainland wineries in recent years, he found that some new wineries obviously put a lot of scheming.
After 10 years of sharpening the sword, only one sword was swung. Pang Jianyi and his friends took a blind test together, and praised the price as "worthy" and "a jerk."
The blind test mainly focused on mainland red wines priced at RMB 200 to RMB 500. "We tried hard, these are not entry-level wines, and they all felt that there was at least one level in the test, that is, they didn't think you were a branch (wine). ) Fifty mosquitoes are not worth it!”
Then what is the result?
Pang Jianyi pointed out to his friends, "It is estimated that there are some in Australia, the United States, and France. However, I think many people may talk about the new world." "Some people think that the straight love is an American wine, and he is a French owner, but his wine is like Napa Valley (Note: the famous red wine producing area in California, USA)."
President Xi Jinping personally visited Yinchuan Yuanshi Winery in Ningxia last year, and pointed out that the wine industry has great prospects.
(Photo by Liao Yanxiong)
Has introduced 5 wineries produced by its restaurants to take the lead in promotion
Daya Wine officially introduced domestic red wines from Ao Yun, Jiadi, Shibaibian, Jiuding Manor and Sino-French Manor this year, and also took the lead in promoting mainland red wine in restaurants where he invested.
"Our Chinese restaurants will add these Chinese red wines. I hope that people can try and feel how well their wines (in the Mainland) can be made!" Pang Jianyi, another well-known identity, is the chief executive of Rosewood Hotel Group. The husband of President Zheng Zhiwen.
When asked if Rosewood Hotel would "appear", he said with a smile, "I have to see if I have passed the (Cheng Zhiwen) wine tasting master, Guan La, and my colleague, Le Wu La!"
At the same time, in order to further promote mainland red wine, Pang Jianyi sent mainland red wine to friends to taste in his spare time. As for Tang Yingnian, a wine lover, Pang Jianyi said with a smile, "He has more opportunities in the mainland than me, so I think he will have the opportunity to try many different wines."
The Shangri-La winery, Ao Yun, which LVMH Group has invested in, sells for as high as 2,000 yuan, and there are still many fans.
(Photo by Liao Yanxiong)
As the popularity of mainland red wine has gradually increased, The Wine Advocate, an internationally renowned wine review publication, is now hiring experts to evaluate the red wine produced in the mainland.
Another internationally renowned sommelier, James Suckling, is about to release a book dedicated to mainland red wine.
Although mainland red wine has been "recognized", Pang Jianyi admits that it will take some time until it is truly popularized, "The reaction is all positive, but will it become mainstream at this moment? I think it will take a while, because it will always be foreign Brands, especially French, are preconceived and they have been in Hong Kong for decades.”
Anyway, Pang Jianyi has patience and toughness.
In 2001, the year of starting a business, we encountered the "911" incident; in 2003, we encountered "SARS"; in 2008, we encountered the financial tsunami;
In 2020, the new crown epidemic is raging, and the number of tourists visiting Hong Kong has dropped significantly, which will inevitably affect the wine business.
However, with the easing of the epidemic last year and the relaxation of epidemic prevention measures, the Central Asian wine business also ushered in a rebound.
"2020 and 2021 may compete for 40 or 50 percent. This year (2021) will definitely be more prosperous than last year (2020), because everyone remembers (2020) that the doors will be closed in mid-December, and people will not even give gifts. Save money! But this year (2021) will start in November, and we have already seen a lot of people start to go out to buy, of course, consumer coupons are also helpful.” Regarding this year’s market, Pang Jianyi remains optimistic, looking forward to customs clearance Afterwards, it can further drive the wholesale business of red wine.
Pang Jianyi remains optimistic about the market this year, hoping that the wine wholesale business will be further stimulated after customs clearance.
(Photo by Liao Yanxiong)
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