This is the new fad in high places: "Your heritage interests me"

The advertising world feeds on shock formulas, and the BNP campaign has remained in the annals which showed the face of a smiling man, with these simple words:

, signed National Bank of Paris.

The provocative slogan broke with the rigidity in use in banking (in 1973), offering more relaxed relations.

Bet won for BNP whose account openings have multiplied in a few months.

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Almost half a century later, would the government dare to say, "Your heritage interests me"?

Not sure, and yet, in high places, we think about it.

The Council of State, created in 1799 by Napoleon Bonaparte, and the Economic Analysis Council (CAE), established in 1997 by Lionel Jospin, then Prime Minister of Jacques Chirac, are certainly not endowed with the same historical weight or comparable institutional prestige.

But both independently advise the government and the Prime Minister himself ...

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