If you've come across one of the pictures of Dior in Greece (illustrating the arrival of the cruise collection in stores) in a newspaper or on your smartphone these days, it was last June that it all started. The luxury house then landed in Athens with models, production teams, little hands and celebrities for the show which was to rekindle the fashion flame after a year and a half of absence from Fashion Weeks in public. For many months, she had been negotiating with the Greek Ministry of Culture and the powerful circle of archaeologists to present her show on the Acropolis, arguing about its history with the historic site. His trump card? A 1951 photograph of
Paris Match
, which featured eight models in haute couture dresses in front of the Parthenon.
Seventy years after its creation, this image proved to be an ideal starting point for the storytelling of a spectacularly decorated cruise parade.
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