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Bertille Bayart: “Bubbles of competition”

2022-01-11T18:28:16.403Z


CHRONICLE - With the digital revolution, the time between the appearance of an innovator and the development of its imitators, or between the lifting of a regulatory barrier and the exploitation of a new market, is reduced to a few weeks.


For the past six months, Parisians have seen advertisements blooming on the walls of the metro for a service they did not even suspect they needed: having their groceries delivered in less than fifteen, or even less than ten minutes. It is now possible to receive the tomato sauce that we forgot to buy again before the tortellini have finished cooking. The express delivery market, the latest manifestation of the development of a lazy economy, is in turmoil. In the capital, there are already six companies offering this service. None existed a year ago, notes the manager of a large brand.

Like the West, the “quick commerce” market is conquered, with cowboy methods.

It's noisy, hectic, anarchic.

The elected municipal officials wake up one fine morning with their cities crisscrossed with miniature warehouses, "dark stores" sometimes installed in cellars and car parks and around which swarms of couriers gravitate to…

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Source: lefigaro

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