Only a few months ago, a whole shade of green, oscillating from mint to magnetic emerald, took the dials of prominent watches by storm.
A chromatic obsession (bordering on overdose at the end) which originated from a powerful need to reconnect with timepieces imbued with optimism, almost turning into a protective talisman.
Last December, when the so-called "Tiffany Blue" wave hit social networks as soon as the launch of the collector Nautilus was announced, jointly designed by Patek Philippe and Tiffany & Co, the question arose: blue was he going to supplant green?
A few weeks later, the answer no longer seems so obvious.
Visual signature
On the one hand, the trend that invariably follows a highlight.
Whether on an edition specially twisted by the Bamford collective or a Rolex with a pop dial, customers' enthusiasm for any color chart approaching the Nautilus Patek x Tiffany is the same.
But each cause leading to a consequence, is on the other side the madness which precisely surrounded these same watches.
While the famous Nautilus auctioned by Phillips New York (to a charity) flew for more than 5.74 million euros and Jay-Z appeared with one of the few models sold , some are trying to profit from speculation. On the Chrono24 resale site, for example, a new series of Rolex watches, suddenly renamed "Tiffany Blue", appeared. While some offers went up to € 139,000, the big one tends to be around € 40,000. This remains well beyond the prices displayed by this same model when it was released in the store.
A madness that could nip any desire for lagoon blue in the bud.
Unless that fuels even more the fever of these new collectors in search of immediately recognizable logos and safe values.
Only the future will tell.
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