The pandemic will have succeeded in doing what wars had not accomplished in the past: to stop the industry of time.
Since then, factories and boutiques have reopened their doors and everything has picked up again… but not as before.
In France, the aim is to win back a long neglected local clientele for the benefit of tourists.
See also
Watch sales in Monte-Carlo: our 8 eight favorites
Another positive point: months of funny life have given some people the desire to have fun without waiting and with the money saved, taking advantage of an increasingly digital market.
A boon both for watch auctions, which crossed the half-billion euro mark in 2021, and for the second-hand market, which will undoubtedly
ultimately
become the first.
What about the 2022 watchmaking vintage?
Beyond the uncertainties, what to expect?
Between trends, novelties and celebrations, we asked the question to five experts in the field.
● The Royal Oak will celebrate its 50th anniversary
“Obviously, the anniversary of Audemars Piguet's
Royal Oak
is eagerly awaited…
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