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A “band of teenagers”: attacking manga

2022-01-13T18:10:57.598Z


A new comic book label takes on the concerns of 10-15 year olds to better seduce them. We can't stress it enough, but the children's publishing sector is doing like a charm. Thus, for two years, the pandemic has even confirmed this trend. Even if mangas still largely dominate the editorial market, for ten years, at Bayard as at Milan, the "BD Kids" label has carved out a solid reputation for itself among 7-11 year olds. “It is clear that the manga is not the house culture, notes the


We can't stress it enough, but the children's publishing sector is doing like a charm. Thus, for two years, the pandemic has even confirmed this trend. Even if mangas still largely dominate the editorial market, for ten years, at Bayard as at Milan, the "BD Kids" label has carved out a solid reputation for itself among 7-11 year olds.

“It is clear that the manga is not the house culture,

notes the editor Yaël Eckert.

That said, we believe that teenagers know how to take advantage of a multiple cultural offer when you know how to do it well. It is also by noting the success of “BD Kids”, a healthy collection, where certain series such as

Ariol

or

Anatole Latuile

exceed one million copies sold, that we had the idea of ​​creating a label intended for the greatest"

, she explains.

Read also

One Piece, the secrets of a manga fresco that is sweeping the world

With Elisa Renouil and Galadrielle Troussard, this trio of editors thus designed the novelty called “Bande d’ados” and intended to be launched during the Angoulême comic book festival…

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Source: lefigaro

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