A 'paella wéstern' and the adaptation of 'Reina roja': variety of local accents in the Spanish bets of Amazon Prime Video

Different accents, both visual and sound, are part of the six new original Spanish productions that Amazon Prime Video has advanced in Madrid before the media on Wednesday morning.

A “western paella” and the adaptation of the successful literary trilogy

, by Juan Gómez-Jurado, are among the bets that the on-demand content service will launch throughout the year.

Koro Castellano, director of the platform in Spain, defends this diversity. "One of the greatest assets we have in Spain is linguistic diversity and we don't need anyone to force us to take this matter seriously," he comments to this newspaper, referring to the General Audiovisual Law. Last year ERC linked its vote in favor of the General State Budget of 2022 to the obligation that international platforms such as Amazon Prime promote production in the co-official languages. Castellano explains that the company's Spanish subsidiary wishes to increase the availability of its catalog in Basque, Catalan and Galician on their own initiative. All the new projects of films and original Spanish series advanced this Wednesday "will be subtitled and dubbed in the three languages," he advances.María José Rodríguez herself, responsible for original productions for our country, highlights the variety of Spanish landscapes in these projects.

In them you will see much more than the Madrid of

Juan Gómez-Jurado, author of the original novels, and Amaya Muruzábal,

of the series, will bring to television the story of Antonia Scott, a woman whose extraordinary intelligence is a gift and at the same time a curse. It produces the homonymous adaptation Dopamine and Focus. As expected by the followers of the writer, this title is one of the fruits of the exclusive agreement for the development of original audiovisual content that the platform announced last year with Gómez-Jurado.

The current Alicante will be very relevant to the tone of

, defined by Sara Antuña and Carlos de Pando, its creators, as an eight-episode “western paella”.

Desi and Cata, a gypsy and a Mexican woman who clean houses, become the target of police officers, Russian hitmen and a wealthy family when they find a body and a bag full of money in a mansion where they work.

The chemistry between these two modern Thelma and Louise, facing Valencian corruption, is one of the keys to this proposal.

The actresses Carolina Yuste (left) and Camila Sodi, stars of 'Without Traces' Amazon Prime Video Spain

And the vintage luxury of the Marbella of the eighties will be very present in

, the provisional title of this story inspired by real events that also consists of eight episodes.

With tints of action and

its creators will introduce the viewer to the so-called

of the time through its protagonist, Oskar, a boy who dreams of setting up a gym and ends up entering the fascinating world of the Costa del Sol, his eccentricities and their geopolitics.

Galicia became, by accident, the destination where a large part of

was filmed , which combines action, mystery and

in Spain in the 1940s.

This Bamboo production

,

stars Aura Garrido and Jean Reno. A high-class woman with the soul of a policeman tries to discover on her own a serial killer with the help of her butler, given the prejudices that keep the young woman away from the security force. The arrival of the coronavirus pandemic forced the team to lock itself in this region, which at that time suffered a lower incidence than the rest of the country. Fate offered many opportunities to a fiction with an ambitious visual invoice, producer Teresa Fernández Valdés explained this Wednesday. The fiction will hit the Amazon Prime Video catalog "before this summer."

These different local accents do not prevent the new bets of the platform from pretending to be attractive to users from the rest of the world. The claim of international casts, with the presence of a universal French for his productions in Hollywood such as Reno, and the Mexican Camila Sodi in

they demonstrate this. So does the fondness for genres such as science fiction and action, which also embraces

, a film produced by Juan Solá and Mark Albela. In it, the story of the adolescent Ian is told, who lives with his father on the fringes of society and has the ability to project visual illusions into the minds of others.

a film directed by Nacho G. Velilla

with Carmen Machi, Javier Gutiérrez and Sílvia

Abril in the cast. In the summer of 1991, the Gaspar family began their vacation on the beach, but an electrical storm caused several of its members to travel more than 30 years in time, to 2022. The great change experienced in these decades in the country, dominated Through smartphones,

music, and social media, it makes them want to go back in time. Neither of the two films will go through theaters. Its premiere, as the company does with all its original films in the world, will take place directly on the platform.

Establish a foothold in the streaming war

Aware that the

In Spain it is becoming more and more complicated, with the arrival this year of new competitors such as SkyShowtime, Amazon's entertainment catalog has decided to continue strengthening its local offer. “In short, the user will understand that he cannot be subscribed to an indefinite number of services and will have to choose. And even more so, when we return to the streets after the pandemic and time on the couch is limited ”, defends Castellano. The quality-price ratio of its catalog, which costs 36 euros per year (3 euros per month, compared to 8 or more of its competitors), is one of its strengths, the people in charge of Amazon Prime Video Spain value. For María José Rodríguez, less is more: "We are not in the game of volume, but rather of the proper selection of projects, giving each one of them adequate time."

Synergies with Twitch, a live video platform that is also owned by Jeff Bezos' company, will also play an important role.

Sometimes, like the recent documentary

, about the content creator with more than 10 million followers on this social network, it will happen by attracting these stars from the digital world to his catalog.

But it will not be the only way.

"We are always experimenting, because it is a new world for us," Castellano advances.

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