This 2022 presidential campaign will be marked by what a close friend of Emmanuel Macron calls
"the elastic theory".
Each candidate tries to speak to as many voters as possible at both ends of their electoral spectrum.
Like an elastic that is stretched to enlarge it as much as possible.
To discover
Presidential 2022: where are the candidates in the polls?
Before, everyone tried to talk to their camp, then to expand their base in the perspective of a possible second round.
From now on, to avoid being left behind by competitors in one's own camp or at the borders, it is necessary to address voters on the margins or those who have yielded to the sirens of other candidates.
"There will be a bonus for the one who widens his rubber band the farthest without cracking it",
assures this adviser to the President, convinced that in recent days, Valérie Pécresse
"is on the verge of cracking",
who wants to win back the hearts of voters gone to Emmanuel Macron while addressing those tempted by Éric Zemmour.
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