This isn't the first time K-Way has held a parade.
In January 2020, shortly before the world would change forever, the famous brand of easy-to-store waterproof clothing organized a parade as part of Pitti Uomo, the men's fashion show in Florence.
However, seeing his name on the Milan Fashion Week calendar was not necessarily easy.
But why not?
K-Way colours, zips and down jacket versions of the legendary K-Way raincoat
This season, for the last “face-to-face” day of this Lombard week (which officially ends this Tuesday in digital), K-Way invited journalists and, above all, influencers (including a slew of Italian TikTokeurs and singer Eddy from Pretto ) close to the Prada Foundation.
Sitting on stools in the colors of the three symbolic yellow, orange and blue stripes, the guests observe, whether in the public (where young people compete in ingenuity to hijack their K-Way) or on the podium, the extent of the possibilities that are offered to the brand.
A very chic navy blue technical set, marked by details in the colors of K-Way K-Way
How do you create fashion that's exciting enough for a catwalk when you're known for a waterproof hooded jacket that comes in a multitude of colors? The brand founded by Léon-Claude Duhamel, son of a trouser manufacturer from the north of France, first plays with the proportions of its mythical model. In a short, puffy version, it goes well with women's knit or technical shorts. In the oversized version, it protects the body from bad weather, especially when combined with long skirts with zips on the front. Doped with growth hormones and loaded with down, it protects against the cold in addition to protecting against the rain. A uniform perfectly adapted to the needs of the urban cyclist, very portable, modular, yet elegant.
Another code diverted, transformed and amplified, the three colors, so... These inspire argyle patterns affixed to down jackets, the color of knits and technical underwear, but also and above all very beautiful wool duffle coats technical, navy blue with orange and yellow stripes.
Functional, precise, intelligently thought out... This wardrobe makes you wonder: what if K-Way could do much more than just raincoats?
