Sales of Cognac jumped over one year by 30.9% in value and 16.2% in volume in 2021, even exceeding their pre-pandemic level, the interprofession said on Monday.
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In 2021, 223.2 million bottles were shipped for a turnover of 3.6 billion euros, up 1.6% compared to 2019, the last year before the health crisis, a specified the National Interprofessional Bureau of Cognac (Bnic) in a press release.
“Cognac remains marked by a very strong dynamic. (...) The demand has never been so important on our markets as this year”
, welcomed the president of Bnic Christophe Veral, quoted in the press release.
International growth...
First export market, the United States bought 115 million bottles last year, 11.1% more than in 2020, while sales in China, Cognac's second market, jumped by 55, 8%, for 34 million bottles shipped.
Elsewhere, sales of Cognac are growing in
“new markets”
, in South Africa and Nigeria in particular, as in the traditional ones, with +8.1% in volume in Europe, added Bnic.
… and in France !
In France, Cognac also recorded strong growth (+23.4% in volume), driven by
“the development of mixology”,
which attracts
“new customers in search of authentic products”.
On the production side, the interprofession forecasts a 2021 harvest
“in the ten-year average”
, with 867,000 hectoliters of pure alcohol (hl AP) produced, for a yield of 10.77 hp AP / hectare, which will make it possible
“to support the pursuit of (the) growth”
of the sector.
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97% export-oriented, Cognac sales had fallen by 22.3% in value in 2020, the pandemic having favored sales on the internet, a market where less expensive bottles dominate.