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Strong rebound in Cognac sales in 2021, above their pre-pandemic level

2022-01-17T17:12:45.849Z


Sales increased in France and jumped for export, particularly in China and the United States. Sales of Cognac jumped over one year by 30.9% in value and 16.2% in volume in 2021, even exceeding their pre-pandemic level, the interprofession said on Monday. To discover SIMULATOR - Are you paid well? Read alsoSpirits: the ten lessons to be learned from this eventful year In 2021, 223.2 million bottles were shipped for a turnover of 3.6 billion euros, up 1.6% compared to 2019, the last year


Sales of Cognac jumped over one year by 30.9% in value and 16.2% in volume in 2021, even exceeding their pre-pandemic level, the interprofession said on Monday.

To discover

  • SIMULATOR - Are you paid well?

Read alsoSpirits: the ten lessons to be learned from this eventful year

In 2021, 223.2 million bottles were shipped for a turnover of 3.6 billion euros, up 1.6% compared to 2019, the last year before the health crisis, a specified the National Interprofessional Bureau of Cognac (Bnic) in a press release.

“Cognac remains marked by a very strong dynamic.

(...) The demand has never been so important on our markets as this year”

, welcomed the president of Bnic Christophe Veral, quoted in the press release.

International growth...

First export market, the United States bought 115 million bottles last year, 11.1% more than in 2020, while sales in China, Cognac's second market, jumped by 55, 8%, for 34 million bottles shipped.

Elsewhere, sales of Cognac are growing in

“new markets”

, in South Africa and Nigeria in particular, as in the traditional ones, with +8.1% in volume in Europe, added Bnic.

… and in France !

In France, Cognac also recorded strong growth (+23.4% in volume), driven by

“the development of mixology”,

which attracts

“new customers in search of authentic products”.

On the production side, the interprofession forecasts a 2021 harvest

“in the ten-year average”

, with 867,000 hectoliters of pure alcohol (hl AP) produced, for a yield of 10.77 hp AP / hectare, which will make it possible

“to support the pursuit of (the) growth”

of the sector.

Read alsoCognac: sales are up sharply again

97% export-oriented, Cognac sales had fallen by 22.3% in value in 2020, the pandemic having favored sales on the internet, a market where less expensive bottles dominate.

Source: lefigaro

All news articles on 2022-01-17

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