Her name is Amina Muaddi and from the height of her 35 years, she is the new darling of fashionistas.
Launched in 2018, her brand of pumps with a pyramid heel, recognizable among a thousand, quickly found its audience.
The daughters of the Kardashian-Jenner clan, pop stars Rihanna and Dua Lipa, model Hailey Bieber are fans.
Their favourite?
The Begum, a kind of Cinderella shoe adorned with a retro rhinestone buckle on the instep.
It is also one of the most liked models… and the most copied last year.
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Is the bimbo of the 2000s back?
Naturally adept at promoting herself on social networks, this Romanian designer whose father is Jordanian, is followed by nearly 1 million subscribers on Instagram.
"
Amina Muaddi is the leader of these new brands born on the internet which, by combining strong products and effective communication on the networks, stand out on the accessory market, despite the pandemic
", deciphers Graziella Dubief, director of the footwear offer…
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