Opinion | There is a future: a decade of stability and mediocrity Israel today

About a week ago the heads celebrated there is a decade-long future for the establishment of the party.

Ostensibly, they have a reason: after years of party drought deep in the coalition, Knesset members are enjoying the pleasures of the government and the party chairman is expected to sit on the prime minister's chair in less than two years.

This is a good opportunity for an interim summary, and we will start with words of praise: in the end, the party has a line and a way.

This is due to a platform on whose wording many labored at the time, and it includes a struggle for the cost of living, political moderation and a renunciation of the ultra-Orthodox parties that dictated a bad situation in religious-state relations.

The party won six elections, none of which went down to a single-digit number.

Yesh Atid is probably the most successful center party in the history of Israeli politics.

The party's showcase is impressive: it was designed by advertisers who wanted to build a brand and packaging for a convenient product anyway: Yair Lapid - who was perceived as the ultimate Israeli, an attractive man who gained mileage in writing opinion columns in a popular newspaper and hosted a talk show on a popular TV channel.

The advertisers, like Lapid himself, wanted to gather around the top a collection of people whose main virtue is their ability to speak beautifully and look beautiful.

They relied on the "supermarket party" strategy: Want a security guard?

Please: Yoram Perry and Ofer Shelach;

Want the status of a woman?

Aliza Lavie.

Want religious?

Eliezer Stern.

Want a periphery?

Meir Cohen.

Want to LGBT? Age Roll. Only today. In one note you will get everything. How does this salad connect to a applicable policy line? For the consciousness engineers the solutions.

But electoral success and class performance are not, of course, evidence of ideological and moral heights.

Worse: from a decade away, three problems can be identified that go down to the party's DNA level: ideological, sociological, and leadership.

In the ideological aspect, the problem lies in the fact that the beautification and arrogance of the party that stars "good people in the middle of the road" may suit the tastes of most Israelis, but are not really suitable for the neighborhood: the Middle East. The party's founders secretly assumed that Israeli society had come to rest and to the estate, and from here one could free up to do good with those who had always called "Let live in this country", and asked for "a fun country to live in". But, what to do, after all we are all in the Middle East, that is, in an environment where the enemy speaks a different, pre-modern language: revenge, nationalism, religious fanaticism, blood and fire and plots of smoke. This environment meets all Israelis, and it does not matter if they are organized (middle class) or not. It is interesting, by the way, that in the test of sobriety and caution in the face of this primitive environment, the least orderly Israelis (Likud supporters) were able to set an appropriate policy. If you will, this is the whole Torah.

In the sociological aspect, despite the relative diversity in the hive, the center of gravity of the party's supporters is in the following combination: secularists from the middle class, living in the center cities: Modi'in, Herzliya, Ramat Hasharon, Tel Aviv. Incidentally, to their praise it will be said that unlike the members of the rival party, they are not looking for jobs but strive to establish the relationship between society and the economy on a fair basis, of the kind that rewards those who really work hard. Their mother tongue is Jewish, but they themselves speak Israeli. This brings us to another characteristic: many of our supporters have a future that is deterred by the current Likudnik, for all that it symbolizes, and this indicates quite a bit of motivation. So basically sociology tells us an interesting story that ideology hides.

The third problem: leadership.

Unlike the Likud and the formation at the time, Bish Atid has no leaders in the Giants League, and it seems that the members are swimming in shallow water.

Unlike the parties formed in the melting pot of ideological fervor, tradition and memory, there is a future born into the reality in which ratings determine the path.

A reality where, as in an advertisement, the customer is always right, the main thing is to sell and damn the truth.

This is an ominous sign.

Because if this is the principle, there is a fear that in about two years the all-Israeli ship will find itself promiscuous to the whims of geopolitical storms and public opinion.

Did you get that, Bennett ?!

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