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What is “Raw Beauty”?

2022-01-18T15:48:40.344Z


DECRYPTION - In essence, this expression refers to cosmetics with minimally processed ingredients such as vegetable oils or plant powders. A minimalist approach, but a maximum success, as it is acclaimed by a new generation of consumers.


Cacay oil.

The name probably doesn't mean much to you and yet, this vegetable oil produced in South America was, in just a few weeks, out of stock on the Aroma-Zone site.

"I had never heard of it myself

," concedes Pascale Ruberti, research and development manager for the organic and natural ingredients e-shop.

But our ingredient expert convinced us of its anti-aging benefits: it is indeed an oil that is much richer in retinol than rosehip oil and contains more vitamin E than argan oil.

We thought we could hold out with our batch until March, but everything has been sold, and the next harvest taking place in the spring, we only plan to put it back online at the beginning of June.

For some time now, there has been a real demand for minimalist cosmetics using only vegetable oils, plant powders, floral waters and hydrosols or even seeds.”

Read also

The return to favor of the hairbrush

This is called

raw beauty...

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Source: lefigaro

All news articles on 2022-01-18

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