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Global Finance|Everbright Sun Hung Kai changed its name to "Everbright Securities International" and continued its business with 3 major advantages

2022-01-19T22:13:00.587Z

Everbright Sun Hung Kai Limited, with over 50 years of rich financial experience in Hong Kong, has officially changed its name to "China Everbright Securities International Limited" on January 10, and its Hong Kong business has also been rebranded under the brand new corporate brand "Everbright Securities".



Everbright Sun Hung Kai Co., Ltd., which has more than 50 years of rich financial experience in Hong Kong, has officially changed its name to "China Everbright Securities International Co., Ltd." on January 10, and its Hong Kong business also has a new corporate brand "Everbright Securities International" and brand logo. Continue to provide customers with global financial services.

Everbright Securities International is backed by the "Fortune 500 Enterprises in the World" Everbright Group and the large central financial securities broker Everbright Securities. With the business philosophy of "Based in Hong Kong, Radiating the Bay Area, and Looking at the World", it continues its strong capital strength and full-licensed business operations. Model and the coordinated development strategy of Everbright Group, implement the above three major advantages to provide investors with professional and comprehensive products and services.


Wealth management brands lead the Guangdong-Hong Kong-Macao Greater Bay Area

In view of the increasing wealth management needs of high net worth investors, Everbright Securities International has continuously innovated its services in recent years, actively enriched wealth management products and improved the professional level of relationship managers to meet the needs of high net worth investors for wealth management services.

The new brand "Everbright Securities International" reflects that it is a wholly-owned subsidiary of Shanghai-Hong Kong-listed Everbright Securities Co., Ltd. ("Everbright Securities", SSE: 601788, HKEx: 6178) and the only overseas business platform.

The development of overseas business based on Hong Kong through the corporate brand "Everbright Securities International" shows that Everbright Securities attaches great importance to overseas business and the Hong Kong market, and also reflects Everbright Securities' determination to invest resources in overseas subsidiaries.

Everbright Securities International will retain the characteristics of Hong Kong and internationalization, and at the same time have the solid backing of Everbright Group and Everbright Securities to build a leading wealth management brand in the Guangdong-Hong Kong-Macao Greater Bay Area.

Adhere to 5 major businesses and uphold 3 major advantages to give back to Hong Kong society

Everbright Securities International will continue to focus on five business areas in the future: wealth management, corporate finance and capital markets, institutional business, asset management and investment management.

The five business areas of Everbright Securities International include wealth management, corporate finance and capital markets, institutional business, asset management and investment management, providing financial services to individual, corporate and institutional clients in Hong Kong, Macau, the Mainland and the United Kingdom.

Everbright Securities International has inherited more than 50 years of rich financial experience in Hong Kong, and continued its three major advantages under the new brand, providing investors with stronger investment confidence.

The three major advantages include strong capital strength. Everbright Securities International is backed by the "Fortune 500" Everbright Group and a large central financial securities company, Everbright Securities. The parent company, Everbright Securities, is the first batch of three innovative pilot securities approved by the China Securities Regulatory Commission. One of the companies and one of the core financial service platforms of Everbright Group.

In addition, Everbright Securities International has a diversified business model, providing customers with one-stop wealth management, corporate finance and capital markets, institutional business, asset management and investment management services.

Everbright Securities International understands that the stable operation of the company can bring investment confidence to customers. Therefore, it has always attached great importance to risk management, and has been awarded a Baa3 long-term issuer rating and a Prime-3 short-term issuer rating by Moody's.

At the same time, Everbright Securities International, adhering to the advantages of China Everbright Group's coordinated development strategy, will further strengthen its business linkage and customer resource integration between the land and the port by virtue of its natural advantage of being familiar with both domestic and overseas markets.

As a leading financial service institution in Hong Kong, Everbright Securities International is also committed to shouldering social responsibilities, attaching importance to environmental conservation, community development, health and well-being, creating an ideal living and working environment, and actively contributing to the society. The Service Federation presented the "15 Years Plus Caring Company" award.

Everbright Securities International attaches great importance to environmental conservation and community development, and encourages employees to participate in conservation and public welfare activities to give back to the society.

By launching the wealth management business brand "Everbright Wealth" and various affiliated brands, Everbright Securities International has highlighted its unique positioning of comprehensive and diversified product coverage and sophisticated customer tiered management, and has built a leading wealth management brand in the Guangdong-Hong Kong-Macao Greater Bay Area.

Visit the Everbright Securities International Business Page to learn more!

Source: hk1

All news articles on 2022-01-19

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