Jezreel Valley College uploaded an advertising video to social media yesterday (Tuesday), in which a woman was portrayed as ignorant and barbaric.
Students of Oriental descent who did not like the idea contacted the college administration, demanding that the video be removed from the network, and when they did not respond, MK Itamar Ben Gvir (Religious Zionism) asked them to help.
The video, which shows the range of study options at the college, shows the woman as an Oriental who came with her son to complain about the field he chose to study - in this case, a data analyst - with violent behavior and threats to turn tables.
The video shows her turning to a guard at the college: "Can you tell who put options in my son's head? ... I wanted a lawyer kid (says 'more') and suddenly he has more options.
Diet Analyst ".
The woman is then seen saying to the college principal, "What shall I say to the girls in Parliament? That the child is a diet analyst?" .
Advertisement video of the Jezreel Valley Academic College
Oz Shalom, a 24-year-old student from Beit She'an who is studying at the college, asked for explanations on behalf of his friends from the college administration, and when he did not answer, he turned to Ben Gvir yesterday.
"The college has released a racist marketing video," he wrote, "showing a woman of Oriental, barbaric and pragmatic descent. Not only does the college endanger our health every day, they also hurt our feelings and encourage the 'stupid Mizrahi' culture. Failed".
In response, Ben Gvir sent a letter to the Minister of Education, Yifat Shasha Bitton, and to the college's president, Prof. Yitzhak Harpaz, in which he wrote that "the video preserves stereotypes from the past, which are unworthy and have passed from the world.
MK Ben Gvir, Chairman of Jewish Power: "The racist advertisement illustrates to everyone that there are still those who have not disengaged from the days of the establishment of the state, when discrimination was introduced, and promotes an advertisement that brands the Eastern origin as negative. "Racist motives deserve the college to invest in values and mutual respect."
The Jezreel Valley Academic College Response: "The college is proud to be composed of faculty members and students from all mosaics of Israeli society. The video was chosen to humorously present the new and innovative professions born only in recent years, and the fact that academic institutions of higher education adapt "We apologize if things were interpreted differently and the college had no intention of harming. We are aware of the criticism and take it to our attention."
Were we wrong?
Fixed!
If you found an error in the article, we'll be happy for you to share it with us