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The brilliant history of Gabrielle Chanel's diamond jewelry

2022-01-19T18:19:16.522Z


EXCLUSIVE - The Allure Céleste necklace, fresh from Chanel's Place Vendôme workshop, celebrates the anniversary of the unique and resounding collection of high jewelry designed by Coco in 1932. The story of a stroke of brilliance that is still just as inspiring today.


The story is 90 years old but still just as fascinating. Following the crash of 1929, Europe and the United States fell into a great depression. The jewelry industry is particularly struggling, with an unemployment rate close to 90%. The Diamond Corporation Limited (grouping the most important producers) seeks by all means to stop the debacle that the diamond market is experiencing and wants to give back to women the desire to wear brilliants. The idea came to him to collaborate with Gabrielle Chanel, Parisian designer at the height of her fame, known throughout the world for her free spirit, her conception of a modern look and her taste for diversification (she released ten years earlier, successfully, a beauty line).

That year, Coco therefore left aside her famous costume jewelry and was entrusted with a batch of precious stones worth 20 million francs.

She imagines a collection of around fifty pieces, mainly in platinum and…

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Source: lefigaro

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